E-commerce Executive

4 days ago

Kolkata West Bengal, India Valeur Fabtex Pvt. Ltd. Full time

**Job Overview**

**Responsibilities**
- Manage and update product listings using content management systems such as WordPress and other e-commerce platforms.
- Conduct keyword research and implement SEO strategies to improve organic search rankings using SEO tools and analytics.
- Develop and optimize product pages for maximum conversion rates through A/B testing and conversion optimization techniques.
- Create compelling content including copywriting, graphic design, and visual assets using Adobe Creative Suite, Adobe Photoshop, and HTML/CSS skills.
- Execute paid advertising campaigns across Google Ads, Facebook Advertising, SEM, and Google AdWords to increase traffic and sales.
- Monitor website performance using Google Analytics, marketing automation tools, and other analytics platforms; generate reports to inform strategy adjustments.
- Manage social media marketing efforts including social media management tools to engage audiences on platforms like Facebook, Instagram, and LinkedIn.
- Collaborate with cross-functional teams on B2B marketing initiatives and content creation for various digital channels.
- Stay updated on the latest trends in digital marketing, SEM, performance marketing, and e-commerce best practices.

**Qualifications**
- Proven experience with SEO tools, Google Analytics, Google Ads, Google AdWords, SEM campaigns, and marketing automation platforms.
- Strong knowledge of WordPress, content management systems, HTML/CSS, JavaScript, SQL is preferred.
- Proficiency in Adobe Creative Suite (Photoshop), graphic design skills, content creation, copywriting abilities.
- Experience with social media management tools and social media advertising strategies on Facebook and other platforms.
- Familiarity with conversion optimization techniques and analytics-driven decision making.
- Excellent communication skills with the ability to craft engaging content tailored for online audiences.
- Knowledge of B2B marketing strategies within the e-commerce landscape is a plus.
- Ability to work independently as well as collaboratively in a fast-paced environment with attention to detail. Join our team as an **E-Commerce Specialist** to help shape the future of our online presence through innovative digital marketing strategies that drive growth and engagement across all channels

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance

Work Location: In person

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