Sales Representative

HVAC Industry:
Roles & ResponsibiliƟes:
As a Premium Product & Project Sales Specialist, your primary responsibility is to drive the sales of our

high-end offerings, ensuring a premium customer experience. You will engage with discerning clients,

understand their unique needs, and present tailored soluƟons that showcase the excepƟonal value of

our premium products.

1. Client Engagement: Build and maintain relaƟonships with high-net-worth individuals and

corporate / individual clients interested in premium products. Conduct thorough needs

assessments to understand their requirements.

2. Value CommunicaƟon: Clearly arƟculaƟng the value proposiƟon is essenƟal. The salesperson

must be adept at communicaƟng not just the features but also the long-term benefits and

value that the premium product/project brings to the client.

3. Product Knowledge: Develop an in-depth understanding of our premium product line, staying

updated on features, benefits, and industry trends. Communicate effecƟvely the value

proposiƟon and uniqueness of our premium offerings.

4. ConsultaƟve Selling: UƟlize a consultaƟve approach to sales, guiding clients through the

decision-making process. Tailor presentaƟons to showcase how our premium products align

with their lifestyle or business objecƟves.

5. Cross-funcƟonal CollaboraƟon: Collaborate with team to ensure a seamless end-to-end

customer experience. Provide valuable insights from client interacƟons to inform product

improvements.

6. Market Research: Stay informed about compeƟtors and market trends related to premium

products. Provide feedback to the team to help refine our sales and markeƟng strategies.

7. Sales ReporƟng: Maintain accurate and up-to-date records of sales acƟviƟes, customer

interacƟons, and deal progress. Generate regular reports to track performance against targets.

8. NegoƟaƟon Skills: NegoƟaƟon in premium sales is oŌen about finding a win-win soluƟon. The

salesperson should be skilled in negoƟaƟng terms while ensuring that the client perceives the

value they are receiving.

Key competencies:
1. Proven Sales Excellence: Demonstrated track record of consistently exceeding sales targets in

the premium product domain, showcasing a history of successful revenue generaƟon.

2. Luxury Market Acumen: Strong understanding of luxury market dynamics and customer

behavior, allowing for strategic posiƟoning and effecƟve engagement with discerning clientele.

3. EffecƟve CommunicaƟon and PresentaƟon: ExcepƟonal verbal and wriƩen communicaƟon

skills, coupled with polished presentaƟon abiliƟes, to convey the unique value proposiƟons of

premium products persuasively.

4. CollaboraƟve Team Player: Ability to work seamlessly within a team environment, fostering

posiƟve relaƟonships with colleagues and contribuƟng to collecƟve success in achieving

premium sales objecƟves.

5. Independent IniƟaƟve: Proven ability to work independently, demonstraƟng a proacƟve and

entrepreneurial mindset in idenƟfying and pursuing premium sales opportuniƟes.

6. Detail-Oriented Time Manager: Detail-oriented with effecƟve Ɵme management skills,

ensuring precision in sales processes and the ability to manage workload efficiently.

7. Client RelaƟonship Mastery: ExperƟse in building and maintaining strong, enduring

relaƟonships with premium clients, emphasizing trust, professionalism, and personalized

service.

8. Adaptability and NegoƟaƟon Prowess: Flexible and adaptable approach to meet the dynamic

nature of premium sales, coupled with strong negoƟaƟon skills to secure mutually beneficial

agreements with discerning clients.

Key Performance Indicators:
1. Sales Revenue: Achieving and surpassing sales targets for premium products.

2. Customer AcquisiƟon & RetenƟon: Acquiring new premium clients and expanding the

customer base. Retaining exisƟng premium clients through relaƟonship-building and aŌer
- sales service.

3. Conversion Rates: Monitoring the percentage of leads that are converted into actual premium

sales.

4. Average Deal Size: Increasing the average value of each premium transacƟon.

5. Lead Response Time: Ensuring Ɵmely and effecƟve responses to leads interested in premium

products.

6. Customer TesƟmonials: Increase customer tesƟmonial collecƟon rate period over period.

7. Upselling and Cross-Selling: Successfully upselling addiƟonal premium features or cross-selling

complementary premium products.

8. Pipeline Management: Managing and maintaining a healthy sales pipeline with a focus on

premium opportuniƟes.

9. Time-to-Close: Reducing the Ɵme it takes to close premium deals, demonstraƟng efficiency in

the sales process.

10. Product Knowledge: Regularly update seld for the understanding of premium product

features, benefits, and industry trends.

11. NegoƟaƟon Success: Assessing the success rate and effecƟveness of negoƟaƟons with

premium clients.

12. Referral