Growth Marketing Associate

1 day ago

Bengaluru, India Plum Benefits Full time

**BENGALURU /**

**MARKETING /**

**FULL TIME**

**About Plum**

We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.

Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-19 can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.

Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.

Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund.

**Key Responsibilities**:

- Manage content property by:

- Taking charge of newsletter
- Coordinating with freelancers/ consultants and agencies.
- Own distribution and growth (offline and online) campaigns, in close collaboration with the content & social leads, and performance marketing team.
- Create and manage a content calendar.
- Develop a strong understanding of our target audience, and how they vary by segment.
- Measure and report performance of content properties.
- Monitor industry trends and competitors’ activities.

**Requirements**:

- Bachelor’s degree, preferably in journalism/ mass communications.
- 2-3 years’ experience in digital marketing.
- Highly organised with demonstrable project management abilities.
- Excellent verbal and written communication skills in English.
- Proven track record of scaling activations and initiatives.
- Ability to think creatively to solve problems.
- Strong work ethic and very proactive.
- Available to work out of the Bangalore office.
- Bonus:

- Experience in managing newsletters
- Flair for writing

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