Digital Personalization Architect

**SUMMARY**

**PRIMARY DUTIES/RESPONSIBILITIES**
Architect and author Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer's journey.
- Asses use case requirements and identify technical solutions
- Configure, administer, and operate Adobe Target to build always-on, omni-channel campaigns
- Define systems landscapes, identify gaps between current and desired end-states and solution delivery
- Deliver against the optimization and customized experience strategies across the website and other touch points

Implement, optimize, and scale digital personalization architecture to co-exist with existing AEM development and 3rd party experiences and data platforms.
- Manage Adobe.IO API integrations across platforms
- Drive a rapid process of identifying potential failure points in component and experience development and address solutions to those, including monitoring upcoming platform releases
- Debug, troubleshoot, and fix the configuration and integration issues
- Diagnose and troubleshoot technical issues related to delivering custom site experiences

**QUALIFICATIONS/COMPETENCIES/SKILLS**:

- Expertise in architecting and activating impactful personalization strategies that drive business growth via digital experiences and channels.
- Expertise in scripting and data integrations with Target.
- Expertise in A/B testing, MVT testing, and conversion rate optimization.
- Advanced knowledge of Adobe Analytics Workspace along with core statistical measures of success, predictive analytics, and data segmentation analysis.
- Knowledge of Customer Data Platforms (CDPs) and activating profile data. Ability to utilize data from a CDP to identify intent and drive advanced segmentation for personalization.
- Proven success in developing 1:1 programs, managing multichannel touchpoints, building test and learn programs, and identifying opportunities for growth and optimization.
- Clear understanding of privacy regulations (such as GDPR and CCPA) and the impact on customer data management as it relates to personalized marketing.
- Strong knowledge of HTML, CSS and JS.
- Ability to produce high-quality output in a fast-paced, agile-driven environment.
- Excellent communicator in written and verbal form; ability to work well with technologists and marketers as well as influence cross functionally.
- Comfortable presenting results and recommendations to leadership clearly and concisely.
- Strong relationship-management skills to establish productive working relationships with internal stakeholders and external vendors.
- Results-driven attitude, able to support multiple large initiatives with high impact and visibility.

**EDUCATIONAL REQUIREMENTS**

BA/BS or equivalent business experience.

**RELATED EXPERIENCE REQUIREMENTS/QUALIFICATIONS**
- Eight years of experience architecting digital personalization experiences and tests using Adobe Target with a strong focus on UX, scripting, analytics, and conversion rate optimization.
- 2+ years of experience activating data from a Customer Data Platform such as AEP (Adobe Experience Platform) or other 3rd party data source
- eCommerce personalization experience a plus

**PREFERRED QUALIFICATION**

Certification in Adobe Target and Adobe Analytics preferred.

**WORKING CONDITIONS**:
Remote

li-remote

Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system

**COVID Vaccination Requirements**

**Equal Opportunity/Affirmative Action Statement***

Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.