Search Engine Optimization Executive

2 weeks ago

Satellite Ahmedabad Gujarat, India Swaraa Tech Solutions LLP Full time

**About the Role**:
**Key Responsibilities**:
**Search Engine Optimization (SEO)**
- Conduct comprehensive SEO audits to identify opportunities for site performance improvement.
- Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
- Optimize website content, meta tags, URL structures, and technical SEO elements.
- Execute off-page SEO strategies including backlink building, guest posting, and citations.
- Monitor keyword rankings, traffic patterns, and site health using Google Analytics and Google Search Console.
- Analyze performance data and continuously refine SEO strategies for better ROI.

**PPC Advertising (Google Ads & Meta Ads)**

Set up and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram).
- Define and optimize targeting, bidding strategies, and ad creatives.
- Monitor and analyze campaign performance (CTR, CPC, CPA, ROI) and take corrective actions as needed.
- Run A/B tests on ad copies, landing pages, and targeting groups to maximize campaign effectiveness.
- Prepare periodic reports on campaign performance, insights, and improvement recommendations.
- Scale successful campaigns to achieve business growth objectives.

**Key Skills Required**:

- Proven experience with Google Ads and Meta Ads Manager.
- Solid understanding of SEO principles (on-page, off-page, and technical SEO).
- Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Ability to analyze data and extract actionable insights.
- Strong communication, reporting, and presentation skills.
- Knowledge of A/B testing and performance optimization techniques.

Location: Ahmedabad

**Job Types**: Full-time, Permanent

Pay: ₹12,038.87 - ₹41,674.98 per month

Work Location: In person

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