Content Writer

7 days ago

Pune, India Ikf Full time

Responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Job Description:

- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proof read, improve and approve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO (Plagiarism free)
- Use content management systems to analyze website traffic and user’s engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g., copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention

Skills:

- Experience in Blog, technical and creative writing.
- Experience in content editing and proof reading
- Sound knowledge of SEO and web traffic metrics.
- Hands on experience in MS office
- Familiarity with social media team.
- Should be able to executive primary market research

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