Digital Marketing Intern

2 days ago

Wagle Estate Thane Maharashtra, India Rajlaxmi Solution Private Limited Full time

**Key Responsibilities of Digital Marketing**

**Developing Digital Marketing Strategies**

Identify target audiences and customer segments.

Set goals and KPIs (e.g., traffic, leads, sales).

Plan content, budget, and timelines.

**Search Engine Optimization (SEO)**

Conduct keyword research.

Optimize website content for search engines.

Improve technical SEO (site speed, mobile-friendliness, etc.).

Build backlinks and improve domain authority.

**Search Engine Marketing (SEM) / Pay-Per-Click (PPC)**

Create and manage paid ad campaigns (Google Ads, Bing Ads).

Perform A/B testing and conversion tracking.

Analyze ad performance and ROI.

Adjust bidding strategies and targeting.

**Content Marketing**

Plan and create high-quality blog posts, videos, infographics, etc.

Align content with customer journey stages

Distribute content through the right digital channels.

Monitor engagement and optimize accordingly.

**Social Media Marketing**

Manage social media accounts (Instagram, Facebook, LinkedIn, etc.).

Schedule and publish posts regularly.

Run paid ad campaigns on social platforms.

Engage with followers and respond to comments/messages.

Track open rates, click-throughs, and conversions.

**Analytics & Reporting**

Use tools like Google Analytics, Google Search Console, and social media insights.

Monitor website traffic, bounce rate, conversion rate, etc.

Generate performance reports for stakeholders.

Use data to optimize future campaigns.

**Conversion Rate Optimization (CRO)**

Analyze user behavior on landing pages.

Run A/B tests to improve form submissions, sign-ups, etc.

Improve user experience (UX) to increase conversions.

**Customer Relationship Management (CRM)**

Use CRM tools to track leads and customer interactions.

Integrate marketing efforts with sales.

Personalize marketing based on customer data.

**Staying Updated with Trends**

Follow industry blogs and updates (e.g., Google algorithm changes).

Experiment with emerging platforms and technologies (e.g., TikTok, AI tools).

Adapt strategies based on digital landscape shifts.

**Soft Skills Needed**

Creativity and storytelling

Analytical thinking

Communication and collaboration

Project management

**Job Types**: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ₹1,000.00 - ₹10,000.00 per month

Work Location: In person

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