Brand Experience

2 days ago

Andheri Mumbai Maharashtra, India Aashni + Co. Full time

Job Title: Marketing Intern - Aashni + Co

**Location**: Andheri, Mumbai

**Type**: Internship - Full-Time

**Duration**: 6 months

About Aashni + Co:
Aashni + Co is a leading destination for luxury South Asian fashion, showcasing the finest in couture, occasionwear, and designer accessories. With a discerning eye for craftsmanship and design, we bring together a curated blend of India’s most celebrated and emerging designers under one roof. With flagship stores in London and Mumbai and a strong online presence, we offer an unmatched luxury shopping experience.

As we continue to grow our presence and elevate the brand experience across touchpoints, we are looking for a dynamic **Marketing Intern** to join our team and contribute to high-impact campaigns, events and brand storytelling.

Role Overview:
This internship offers a unique opportunity to immerse yourself in the world of luxury fashion retail. You will work closely with the marketing, retail and creative teams, supporting initiatives that span digital content, visual merchandising, exhibitions and in-store experience.

Key Responsibilities:

- **Social Media & Digital Content**:

- Assist with planning, curating and scheduling content for Aashni + Co’s digital channels
- Support influencer collaborations and content partnerships
- Ensure all digital communication reflects the brand’s aesthetic and voice
- **Lookbook & Visual Campaign Support**:

- Coordinate and contribute to seasonal lookbook creation—from photoshoot planning to layout design
- Assist in developing visual assets that reflect the brand’s luxury positioning
- **Event & Exhibition Coordination**:

- Help manage logistics and brand presentation at domestic exhibitions, pop-ups and trunk shows
- Collaborate on pre-event marketing, setup execution and post-event follow-up and reporting
- **Local Area Marketing (LAM)**:

- Contribute to grassroots activations, including partnerships with stylists, boutique hotels and luxury lifestyle spaces
- Support with material prep, vendor coordination and campaign execution
- **In-Store Experience & Customer Engagement**:

- Help curate and elevate the in-store customer experience through styling events, gifting and visual enhancements
- Collect and analyze customer feedback to inform improvements in service and experience

About You:

- Recently completed a degree in Marketing, Fashion, Communications or related field
- Strong aesthetic sensibility and a passion for luxury fashion
- Excellent communication, organization and multitasking skills
- Experience with Instagram, Canva and other content tools is a plus
- A proactive, hands-on approach with a strong sense of ownership
- Open to travel for out-of-town exhibitions or events

What You'll Gain:

- Direct experience working with one of the premier South Asian luxury fashion retailers
- Hands-on exposure to content creation, brand building and event execution
- Mentorship from seasoned professionals in fashion marketing and retail
- A chance to shape how Aashni + Co engages with its global community

**Job Types**: Full-time, Fresher, Internship
Contract length: 6 months

Pay: ₹8,000.00 - ₹10,000.00 per month

**Education**:

- Master's (preferred)

Willingness to travel:

- 50% (preferred)

Work Location: In person

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