Social Media Coordinator

**Company Introduction**:
- **Gateway Platforms Pvt Ltd**:
Gateway Platforms is the parent company. We are a platform that brings people, ideas, and resources together to create and move mountains in the world, making it a better place.The two initiatives you will be working on primarily under GPPL are:
TEDxGateway
As Asia's largest TEDx program, TEDxGateway sparks global conversations by uniting top minds to share their ideas and innovations. We provide a stage for groundbreaking ideas, inspiring thousands and catalyzing change across various sectors.
EDGE Community
EDGE Community is our digital private members community for thought leaders and change-makers, offering exclusive events, masterclasses, and networking opportunities to foster personal and professional growth among future leaders.
**What You'll Do**:

- Strategize and Plan Content: Develop and execute innovative social media strategies that align with our business goals, ensuring every post and campaign contributes to our brand’s success.
- Create Engaging Content: Design compelling, on-brand content tailored to our target audiences, fostering brand awareness and loyalty through captivating visuals and messaging.
- Analyze Performance Metrics: Utilize cutting-edge analytical tools to track and evaluate social media performance, refining strategies based on data-driven insights.
- Engage with the Audience: Actively interact with followers and customers across various platforms, building a vibrant and supportive online community.
- Leverage Trends: Stay ahead of the curve by embracing the latest social media trends and technologies, keeping our brand’s presence fresh and relevant.
- Coordinate with Other Departments: Collaborate with marketing, sales, and customer service teams to ensure a unified brand message and enhance customer engagement.
- Monitor Brand Reputation: Track and manage our brand’s online reputation, addressing both positive and negative feedback with professionalism.
- Manage Social Media Advertising: Oversee and optimize paid social media campaigns to maximize reach and effectiveness, ensuring a solid return on investment.
- Report on Campaign Results: Prepare and present detailed reports on social media campaign performance to leadership and stakeholders, showcasing results and insights.
- Implement Crisis Management Plans: Proactively manage potential PR crises on social media platforms to safeguard the brand’s reputation.
- Monitor SEO: Optimize social media content for search engines, aligning with SEO strategies to boost organic visibility.

**What We Seek**:

- 1 year of experience managing social media platforms for brands or organizations.
- Expertise in content creation with a knack for crafting visually appealing and engaging posts that resonate with target audiences.
- Analytical mindset with experience using social media analytics tools like Google Analytics, Hootsuite, or Sprout Social to track performance, draw insights, and make data-driven decisions.
- Strong communication skills for engaging with followers, responding to queries, and fostering a sense of community across platforms.
- Up-to-date knowledge of current social media trends, algorithms, and technologies to keep the brand relevant and innovative.
- Experience collaborating with cross-functional teams (marketing, sales, customer service) to ensure cohesive messaging and strategies.
- Proficiency in social media management tools (Hootsuite, Buffer).
- Understanding of SEO and social media optimization, with the ability to create content that enhances visibility and drives organic traffic.
- Ability to manage social media advertising, including creating and optimizing paid campaigns to maximize reach and impact.
- Creative problem-solving skills, with the ability to think on your feet and handle social media crises effectively.