Digital Marketer

2 weeks ago

Indore Madhya Pradesh, India Codegate Technologies Full time

**Job Summary**:
**Key Responsibilities**:
**1. Ads Management**:

- Develop, execute, and manage high-performing advertising campaigns on Google Ads and Meta platforms (Facebook & Instagram).
- Monitor, analyze, and optimize ad performance to maximize ROI and achieve revenue targets.
- Conduct A/B testing and experiment with different ad formats, targeting, and bidding strategies to improve campaign performance.
- Manage budgets effectively to ensure efficient spend and high ROI.

**2. SEO Strategy**:

- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Perform keyword research and optimize website content, meta tags, and URLs to improve search engine visibility.
- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEO software.
- Stay updated with the latest SEO trends, algorithms, and best practices.

**3. Content Writing**:

- Create high-quality, engaging, and SEO-optimized content for the website, blogs, social media, and other digital platforms.
- Ensure consistency in brand voice and messaging across all content.
- Conduct market research to understand the target audience and create content that resonates with them.

**4. Data Analysis and Reporting**:

- Track and report on key performance metrics for ad campaigns, SEO, and content marketing.
- Use data insights to make informed decisions and adjust strategies for better performance.
- Provide regular updates and reports to stakeholders on marketing performance and ROI.

**5. Collaboration**:

- Work closely with the sales team to align marketing efforts with business goals.
- Coordinate with designers, developers, and other stakeholders to ensure cohesive and effective marketing campaigns.
- Manage relationships with external vendors or agencies if required.

**Qualifications**:

- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- 3+ years of proven experience in digital marketing, with a focus on ads management, SEO, and content writing.
- Expertise in Google Ads, Facebook Ads Manager, and other relevant ad platforms.
- Strong knowledge of SEO tools and best practices, including Google Analytics, Search Console, and SEO software.Excellent content writing skills with experience in creating SEO-friendly content.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest trends and best practices in digital marketing, SEO, and content creation.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong communication skills and a collaborative mindset.

**Preferred Skills**:

- Experience with e-commerce or lead generation campaigns.
- Certification in Google Ads, Meta Blueprint, or similar platforms.
- Familiarity with marketing automation tools and CRM software.
- Graphic design skills or basic knowledge of tools like Canva, Adobe Photoshop.

**Why Join Us?**
- Opportunity to work in a dynamic and innovative environment.
- Competitive salary with performance-based incentives.
- Growth opportunities within the company.
- Work with a talented and motivated team.

**How to Apply**:
**Job Types**: Full-time, Permanent

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- total work: 3 years (preferred)

Work Location: In person

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