Digital Marketing Expert

2 weeks ago

Chandigarh Chandigarh, India Maxxmann Communications pvt ltd Full time

**Key Responsibilities**:

- **Data Collection & Reporting**:

- Use tools like Google Analytics, Google Ads, SEMrush, and social media analytics to monitor campaign performance and generate reports.
- **Performance Analysis**:

- Evaluate and interpret digital marketing data to provide actionable insights and recommendations for improving campaign performance.
- Track key performance indicators (KPIs) such as traffic, conversion rates, customer acquisition costs, and lifetime value.
- **SEO & SEM Analysis**:

- Monitor and report on the performance of SEO and SEM strategies.
- Perform keyword research, analyze backlink profiles, and assess organic search rankings.
- **Campaign Optimization**:

- Work with the digital marketing team to test, analyze, and optimize online campaigns across channels to maximize ROI.
- **Market Research & Trends**:

- Conduct competitive analysis and market research to identify industry trends, benchmarks, and opportunities for improvement.
- Stay up to date with emerging digital marketing trends and best practices.
- **Collaboration & Recommendations**:

- Collaborate with the marketing team to develop data-driven strategies and campaign recommendations.
- Provide clear, concise reports and presentations for management and stakeholders to guide decision-making.
- **Data Visualization**:

- Create visually engaging dashboards and reports to communicate complex data insights to non-technical stakeholders.
- **Budget Tracking & Forecasting**:

- Assist in budget tracking and forecasting for digital marketing campaigns, ensuring that campaigns stay within budget while optimizing performance.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field.
- Proven experience (3+ years) as a Digital Marketing Analyst, Marketing Analyst, or similar role.
- Proficiency in analytics tools like Google Analytics, Google Ads, SEMrush, or similar platforms.
- Strong experience with Excel, Google Sheets, or other data analysis tools for data manipulation and reporting.
- Ability to analyze data and present actionable insights in a clear, concise manner.
- Strong attention to detail, critical thinking, and problem-solving skills.
- Excellent written and verbal communication skills.

Pay: ₹20,000.00 - ₹50,000.00 per month

**Benefits**:

- Food provided
- Provident Fund

Schedule:

- Night shift

Work Location: In person

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