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PPC Expert

2 weeks ago

Zirakpur, India Integgral Corporate Service Full time

**PPC Specialists (Amazon & Flipkart)**

**Responsibilities**:
**Campaign Management**
- Strategy Development: Develop and implement PPC strategies for Amazon and Flipkart platforms to maximize ROI and drive sales growth.
- Campaign Setup: Create and manage PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads on Amazon, and similar ad formats on Flipkart.
- Ad Group Structuring: Organize ad groups and keywords effectively to ensure targeted ad placements and optimal performance.

**Keyword Research & Optimization**
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and negative keywords to exclude.
- Bid Management: Set and adjust bids for keywords and ad placements based on performance data and budget considerations.
- Listing Optimization: Collaborate with the content team to ensure product listings are optimized for targeted keywords and conversion.

**Performance Monitoring & Reporting**
- Performance Tracking: Monitor campaign performance using analytics tools provided by Amazon and Flipkart, as well as third-party tools.
- Reporting: Generate regular reports on campaign performance, including key metrics such as CTR, CPC, conversion rate, and ROI.
- Analysis: Analyze data to identify trends, insights, and areas for improvement. Make data-driven decisions to optimize campaign performance.

**Budget Management**
- Budget Allocation: Allocate and manage PPC budgets across various campaigns and platforms to ensure efficient spending.
- Cost Control: Monitor and control costs to stay within budget while achieving desired performance outcomes.

**Platform-Specific Knowledge**

**Amazon Ads: Stay updated with Amazon’s advertising tools, policies, and best practices.**

**Flipkart Ads: Stay informed about Flipkart’s ad platform features, policies, and best practices.**

**Troubleshooting & Problem-Solving**
- Issue Resolution: Identify and resolve issues related to ad delivery, performance anomalies, or account management.
- Continuous Improvement: Continuously seek out opportunities to improve campaign performance and address any challenges that arise.
- These responsibilities ensure that PPC Specialists can effectively manage and optimize campaigns on Amazon and Flipkart, driving higher visibility and sales for their products.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person