Copywriter

1 week ago

Chembur Mumbai Maharashtra, India Zouk Full time

Role Overview:
We are seeking a talented and creative Copywriter to to join us here at Zouk. This is a holistic copywriting profile that cover

end-to-end writing for digital and offline mediums. You will be responsible for developing end-to-end brand and product campaigns,

knack for short-form copy and a proven track record of creating work that connects with audiences and delivers results.

Key Responsibilities:

- Campaign Ideation:

- Develop insight-driven campaigns for key occasions like Rakhi, Women’s Day, Diwali and other key occasions for the

brand.
- Create engaging scripts for video campaigns, including short-form content and storytelling formats. Extend
- Plan and execute campaigns around key brand partnerships to amplify visibility and engagement.
- Craft campaign messaging that is consistent, on-brand and optimized for different digital platforms.
- Multi-Platform Copywriting:

- Craft ad copies for platforms such as Instagram, Facebook, Google, and more, tailored to specific objectives like

brand awareness, product promotion and retargeting.

customer loyalty and drive repeat purchases.
- Create content for our offline stores, events and marketplaces.
- Performance Analysis:

- Evaluate the effectiveness of communication through methods like A/B testing and performance tracking to

identify what resonates with the audience.
- Use insights to refine and optimize copy for better engagement and conversion rates.
- Collaboration:

- Work closely with the Copy, Social Media, Brand Partnerships, Consumer Insights and Marketing teams to deliver

cohesive messaging for campaigns and initiatives.
- Innovation:

- Suggest and implement new distribution and advertising channel ideas to enhance campaign reach and

effectiveness.

Who Are We Looking For?

We are looking for a passionate and talented individual who can grow with us and help make Zouk one of the biggest brands from

India. This person should be a self-starter who thrives in a dynamic environment, loves learning and growing, and is excited by the

challenge of building a brand from India for the world.

**Requirements**:

- Experience: A minimum of 5 years as a copywriter, preferably with a D2C, FMCG or creative agency background
- Skills:

- Exceptional writing skills with a strong portfolio of campaign work, digital and offline ad copy writing and social

media content.
- Ability to develop insight-driven campaigns and engaging content for diverse platforms, including websites and

newsletters.
- Proficiency in tailoring content to meet various objectives like awareness, sales, and engagement.
- Adaptability: Familiarity with consumer trends and the ability to tailor content for different audiences.

Pay: From ₹600,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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