SEO Executive

2 weeks ago

Ahmedabad, India Appstech Solution Full time

**Job description-**

**Roles and Responsibility**:

- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Required Key skills**:

- Technical understanding
- On page understanding
- off page Optimisation
- Marketing Strategy
- Creative thinking
- Communication skill
- collaborative spirit
- Curiosity and adoptability
- Presentation skill
- SEM experience managing PPC campaigns across Google, Yahoo and Bing
- understanding of performance marketing, conversion, and online customer acquisition
- experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up to date with the latest trends and best practices in SEO and SEM
- Knowledge of ranking factors and search engine algorithms

**Qualification**:
Any Graduate

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: Up to ₹20,000.00 per month

Schedule:

- Day shift
- Morning shift

Ability to commute/relocate:

- Ahmedabad - 380052, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Speak with the employer**
+91 8238008242

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