Marketing Executive

21 hours ago

Mumbai, India Experience Commerce Full time

**Experience Required**: 4-5 Years

**Job Location**: Mumbai (Onsite)
Looking for a thinker and ideator who is impeccable at execution. You will be part of EC’s marketing & communications team and be responsible for executing online and offline marketing initiatives along with internal communications to achieve the business goals. The role is heavily inclined toward Digital Marketing but not limited to that.

**Role & Responsibilities**:
**Plan and execute all digital marketing, including**:
SEO/SEM
Marketing database
LinkedIn Campaigns
Display advertising campaigns
Design, build and maintain our social media presence including social channels and websites. Keeping up-to-date with trends in social media.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies through digital marketing including collaboration with third-party vendors
Build an inbound marketing plan ensuring MQLs.
Collaborate with internal teams to create landing pages
Plan and executive organic lead generation campaigns
Develop marketing collateral - Sales decks, brochures, videos, infographics etc.
Manage the company’s internal communications channels and produce employee communications
Monthly employees newsletter
Shoot and create employee videos
Develop content for employee branding - Employees pictures (click and edit as required), employee success stories and testimonials (text as well as videos), blogs & vlogs
Internal presentations
Employee announcements
Monitor competition and provide suggestions for improvement
Plan and execute marketing events
Collaborate with other vendor partners
Support the Marketing head in achieving the marketing and communications goals

Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Able to develop budgets
Content and creative writing skills.
Familiarity with web design is a plus point
Sense of ownership and pride in your performance and its impact on a company’s success
Critical thinking and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills

**Education**: Bachelor’s or master’s degree in marketing or a related field

**Technical**:
Required

Google Adwords/SEO/SEM

Google analytics and SemRush

Desired

Knowledge of Automation tools like
- Salesforce/Pardot/Marketo/Hubspot/Eloqua etc.

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