Brand Strategist

6 days ago

Pune, India Classic Publicity pvt ltd Full time

Key Objective of the role:

- The Strategist is responsible for management of the company’s creative product by delivering strategic communication solutions that help clients attain their marketing and communication objectives.
- The incumbent shall work with client servicing team to develop aspect of campaigns based on the client's marketing plan, conceptualizing those ideas then translating them into identity and creative that is breakthrough and compelling for clients.
- The incumbent will also be responsible for the artistic output of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, the operational readiness of the creative team, and fulfilment of the Agency brands promise to clients.

Key Responsibilities:

- Understand clients' business and domain challenges and provide strategic direction for their digital needs.
- Analyze and understand the client mandates in terms of their business objectives.
- Research and keep current on emerging online trends and best practices specific to digital media and counsel and recommend to clients as appropriate.
- Have knowledge of digital media measurements and be able to analyze key trends on the digital initiatives undertaken.
- Work closely with strategy and marketing staff and the Client directly to devise cost effective earned, owned and paid social media and digital strategies that deliver tangible business results.
- Target audience profiling, developing industry insights as well as auditing our client’s social marketing execution vs. competitors for best practices and innovation.
- Collaborate with the client’s brand team, and internal staff to develop a range of creative, consumer facing social media marketing campaigns and promotions.
- Develop and present Social / Engagement Points of View (POVs) to senior client leadership as requested.
- Oversee the translation of the Client’s social strategy into comprehensive marketing plans, milestones and deliverables within budget parameters.
- Build and grow relationships across all internal client departments to develop smart and effective solutions that help integrate social and digital across the client’s marketing mix (social, mobile, digital, PR, offline, etc.)

Qualification Requisite:
Post Graduate, BMM, BMS, Diploma in Marketing and Communications, Diploma in Advertising and Communications.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Pune, Pune - 411001, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**

+91-XXXXXXXXXX

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