Agm-segment & Content Marketing

Job Req ID: 41357- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Role purpose:
Content Marketing is a part of strategic marketing function responsible for establishing VIbusiness as a partner of choice through strategic marketing programs and thought provoking and engaging B2B content. The role would drive content based differentiation and segment based engagement programs to influence customer buying behaviours across industries and segments

**The responsibilities include**:

- Reach and engage new buyers, influencers and decision makers, building credibility in key industries through original content produced in creative fashion
- Produce whitepapers, blogs, content in short and long formats across social and digital channels
- Insight driven approach to content covering various C Suite personas across our product and Line of Business portfolios and emerging opportunity areas
- Work with SME, SOHO Sales and Proposition team (Segment) and RedEdge to support GTM initiatives
- Responsible for revenue driven outcomes through strategic marketing initiatives for Large Enterprise customer segments of Vibusiness covering SA A/cs.
- Drive customer engagement through content and deliver content as a service to Digital Marketing and Demand generation teams.
- Well defined content factory calendar driven with passion and operational intensity

**Key accountabilities and decision ownership **[max 5]**:

- **Strategic Content**: Content tailored to capture attention and drive engagement of C suite personas - CXOs and customised across industries to bring relevancy.
- **Content Distribution**: Design and execute content distribution through campaigns, physical and virtual events
- **Channel and Customer Engagement**:Create and deliver digital and physical platforms to support segment with channel partner engagements and customer engagement.
- **Performance Measurement**: Continuous monitoring of content performance metrics and customer engagement.
- **Outcome Measurement**: Continuous monitoring of outcomes (#Funnel, Revenue, Relationships) and publishing dashboards of programs.

**Core competencies, knowledge and experience **[max 5]**:

- More than 6 years of relevant industry experience, of which at least 3+ years in B2B content marketing
- Strong program management and relationship skills
- Digital savviness with content
- Excellent communication skills and coordination skills

**Must have technical / professional qualifications**:

- MBA in Marketing
- Prior experience in brand and agency

**Key performance indicators**:

- Engagement score of content on digital
- Target driven delivery and adoption of content (#verticals, #usage)
- Demand gen through pull marketing initiatives
- Relationships (width & depth) across large accounts to enable business outcomes

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership