Digital Marketing Expert

3 days ago

Modipuram Meerut Uttar Pradesh, India Zytal Info Pvt. Ltd. Full time

**Job Title: Digital Marketing Expert**

**Location**: [ Unit 9-10, Bhagwati Complex, C1/1, Pocket T, Pallavpuram Phase 2, Modipuram, Meerut, Uttar Pradesh 250110]

**Job Type**: [Full-Time]
**Department**: Marketing
**Reports To**: Marketing Manager / Head of Marketing

**Experience required**: 2 years preferred

**Job Summary**:
We are seeking a results-driven **Digital Marketing Expert** to lead our online marketing efforts using new media and digital tools. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels to drive brand awareness, engagement, and customer acquisition.

**Key Responsibilities**:

- Plan and manage marketing budgets and ensure campaigns are delivered on time and within budget.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize performance based on data.
- Conduct market research and analyze customer behavior to adjust strategies accordingly.
- Collaborate with internal teams (design, product, sales) to create landing pages and optimize user experience.
- Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Develop and implement SEO/SEM strategies to improve website traffic and search engine rankings.
- Stay updated on latest digital marketing trends, technologies, and best practices.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience as a Digital Marketing Specialist, Digital Marketing Manager, or similar role.
- Solid understanding of digital marketing concepts and best practices.
- Experience with B2B and/or B2C digital marketing campaigns.
- Hands-on experience with tools like Google Ads, Google Analytics, Meta Business Suite, HubSpot, SEMrush, Mailchimp, etc.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.

**Preferred Qualifications**:

- Certifications in Google Ads, Analytics, or HubSpot.
- Experience with WordPress, Shopify, or other CMS platforms.
- Graphic design skills (Canva, Adobe Suite) are a plus.
- Basic knowledge of HTML/CSS is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time

Work Location: In person

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