Communications Managed Executive

2 weeks ago

Coimbatore Tamil Nadu, India nurtur.group Full time

**Job Summary**:
The Comms Managed Executive is a key member of our in-house marketing agency team,
responsible for delivering a range of marketing services for franchisees. This role involves
coordinating design work, and providing performance reports to clients. Working closely with
the UK-based team, the executive ensures all marketing efforts align with brand guidelines and
meet franchisee needs, enhancing local brand presence, driving lead generation, and increasing
revenue.

**Key Responsibilities**:

- Social Media Management:

- Manage and maintain social media accounts (Facebook, Instagram, LinkedIn, X)

for assigned franchisees.
- Create and schedule three localised posts per week, featuring content such as

local data insights, property listings, testimonials, FAQs, and market updates.
- Monitor engagement and respond to audience interactions to strengthen the

online presence.
- Provide quarterly performance reports to track engagement and growth.
- Paid Social Media Advertising:

- Set up and manage custom ad campaigns on Facebook and Instagram, focusing

on instant valuations and valuation requests.
- Recommend daily media spend and optimise campaigns for maximum return on

investment.
- Track and report on impressions, clicks, and lead conversions to measure

effectiveness.
- Content Creation:

- Write two bespoke blog posts per month for each client, optimised for search

engines (SEO).
- Develop engaging and informative content that establishes authority in the

branch's local property market.
- Collaborate with the design team to create accompanying visuals for blog posts.
- Include content such as property listings, local news, and market insights.
- Monitor performance through LeadPro and BriefYourMarket (BYM), adjusting

strategies as needed.
- Fully Managed Communication Packages:

- Deliver comprehensive marketing solutions as part of the Fully Managed Comms

marketing.
- Coordinate additional services for clients opting for the Fully Managed Comms

PLUS Package, such as social media advertising, door-to-door campaigns, and
- Ensure consistent branding and messaging across all channels to boost online

visibility and audience engagement.
- Bespoke Content and Design Services:

- Provide bespoke content writing services for specific client needs, including local

area guides and property descriptions.
- Coordinate custom design work for marketing materials such as brochures,

flyers, and banners, ensuring alignment with brand guidelines using the Canva
platform.
- Client Communication and Reporting:

- Provide monthly performance dashboards and conduct quarterly performance

reviews.
- Offer insights and recommendations to enhance marketing effectiveness based

on data analysis.
- Collaboration with UK Team:

- Work closely with the UK-based sales and relationship team to align marketing

efforts with overall business goals.
- Share feedback and collaborate on improving service offerings and client

satisfaction.

**Required Skills & Qualifications**:

- Strong understanding of paid social media advertising and lead generation strategies.
- Proficiency in marketing tools such as Canva, LeadPro, and BriefYourMarket (BYM).
- Excellent communication, collaboration, and analytical skills.
- Ability to manage multiple clients while maintaining brand consistency and performance

excellence

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