Junior Digital Marketing Executive

7 days ago

Kochi Kerala, India Metric Tree Labs Full time

**Digital Marketing Executive**

**Experience : 1 - 3yrs / Immediate Joiners**

**Location : Palarivattom, Kochi**

We are seeking an experienced and enthusiastic **Digital Marketing Executive** to join our dynamic team. As a key player in our marketing efforts, you will contribute to enhancing our online presence, driving brand awareness, and optimizing digital campaigns. If you’re passionate about digital marketing and ready to take your skills to the next level, this role is perfect for you

**Responsibilities**:

- **Formulate Strategies**:

- Collaborate with the marketing team to create effective digital strategies that connect with our target audience.
- Develop plans to establish a lasting digital relationship with consumers.
- **Social Media Management**:

- Monitor and maintain our company’s presence on social media platforms (Twitter, Facebook, etc.).
- Engage with followers, respond to inquiries, and share relevant content.
- **Online Advertising**:

- Launch optimized online advertisements using platforms like Google AdWords and Facebook.
- Increase brand visibility and drive traffic to our website.
- **Search Engine Optimization (SEO)**:

- Participate actively in SEO efforts, including keyword optimization and image optimization.
- Improve our website’s search engine rankings.
- **Content Marketing**:

- Generate creative ideas for content marketing campaigns.
- Update website content to enhance user experience.
- **Analytics and Insights**:

- Use web analytics tools (such as Google Analytics and WebTrends) to measure the performance of digital marketing efforts.
- Stay informed about online marketing trends and adjust strategies accordingly.
- **Collaboration**:

- Work closely with designers to enhance the visual appeal of our digital assets.
- Maintain relationships with media agencies and vendors.

**Requirements**:

- **Experience**: Proven track record as a Digital Marketing Executive or in a similar role.
- **Digital Savvy**: Excellent understanding of digital marketing concepts and best practices.
- **Social Media**: Familiarity with B2C social media platforms and campaigns.
- **Advertising Tools**: Working knowledge of ad-serving tools (e.g., DART, Atlas).
- **Web Analytics**: Proficiency in web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
- **Content Creation**: Skills and experience in creative content writing.
- **Analytical Mindset**: Ability to analyze data and think critically.
- **Communication**: Excellent verbal and written communication skills.
- **Education**: BSc/BA in marketing or a relevant field.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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