Marketing Coordinator

2 days ago

Thiruvananthapuram Kerala, India PromptTech Global Pvt. Ltd Full time

**What You'll Do**
- **Team Leadership**: Lead a team of marketing professionals by setting clear objectives, fostering collaboration, and providing mentorship to ensure the seamless execution of marketing initiatives.
- **Brand Positioning**: Craft and maintain a compelling brand identity by developing strategies that highlight competitive advantages and resonate with the target audience, ensuring consistency across all communication channels.
- **Campaign Management**: Plan and execute data-driven, multi-channel marketing campaigns aimed at driving lead generation, customer acquisition, and ROI, while continuously refining tactics based on performance insights.
- **Budget Management**: Allocate and monitor marketing budgets effectively, analyzing the cost-efficiency of initiatives and proposing data-backed adjustments to maximize impact.
- **Cross-functional Collaboration**: Work closely with sales, product, and customer support teams to align marketing strategies with broader business goals, ensuring smooth coordination across departments.
- **Content Strategy**: Oversee the creation of engaging content, such as blog posts, case studies, and social media updates, ensuring alignment with brand guidelines and audience preferences to establish market authority.
- **Lead Generation**: Implement innovative lead generation and nurturing strategies, utilizing tools and data insights to track and optimize conversions through the sales funnel.
- **Performance Measurement**: Use analytics tools to evaluate campaign success, track KPIs, and generate actionable insights, presenting detailed reports to stakeholders for strategy refinement.
- **Event Management**: Plan, promote, and execute both virtual and in-person events like webinars, trade shows, and conferences, ensuring they contribute effectively to brand growth and lead generation.
- **Market Awareness**: Stay updated on industry trends, competitor activities, and market developments to adapt marketing strategies proactively and maintain competitive positioning.

**What You'll Need**
- Strong expertise in digital marketing strategies and platforms.
- Proven leadership and team management capabilities.
- Excellent communication, presentation, and persuasive skills.
- Demonstrated experience in crafting and executing brand positioning strategies.
- Creative and data-driven approaches to lead generation and sales growth.
- Proficiency in managing high-performing digital campaigns with measurable ROI.

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Life insurance
- Paid sick time

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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