Media Buyer

17 hours ago


Gurugram Haryana, India Book My Assets Full time

**Job Description: Media Buyer - 2-3 Years Experience**

**Position**: Media Buyer (Meta Ads Specialist)
**Location**: On-site
**Experience**: 2-3 years in digital media buying, with expertise in Meta Ads (Facebook & Instagram)
**Employment Type**: Full-time

**About the Role**:
**Key Responsibilities**:

- Plan, execute, and optimize **Meta Ads (Facebook & Instagram)** campaigns to meet client/business objectives (lead gen, conversions, brand awareness, etc.).
- Conduct audience research, A/B testing, and bid strategy adjustments to maximize performance.
- Manage budgets effectively, ensuring cost-efficient spending while scaling successful campaigns.
- Analyze campaign performance using **Meta Ads Manager, Google Analytics, and other tracking tools**.
- Collaborate with creative teams to develop high-converting ad creatives (images, videos, and copy).
- Stay updated with Meta’s latest ad policies, algorithm changes, and best practices.
- Provide detailed reports on KPIs (CTR, CPC, ROAS, CPA) and actionable insights.
- Work closely with clients/stakeholders to align media strategies with business goals.

**Skills & Qualifications**:

- 2-3 years of hands-on experience in **Meta Ads (Facebook & Instagram advertising)**.
- Proven track record of managing successful ad campaigns with measurable results.
- Strong analytical skills with expertise in **Meta Ads Manager, Google Analytics, and pixel tracking**.
- Knowledge of **Lookalike Audiences, Retargeting, CBO, and Conversion API**.
- Ability to interpret data and optimize campaigns for **ROAS, CPA, and LTV**.
- Familiarity with **third-party tools (e.g., Hyros, Revealbot, AdEspresso)** is a plus.
- Excellent communication and presentation skills.
- Certifications in **Meta Blueprint (preferred but not mandatory)**.

**Why Join Us?**
- Opportunity to work with high-growth brands/clients.
- Flexible work environment.
- Competitive salary + performance bonuses.
- Continuous learning & career growth opportunities.

Pay: ₹25,000.00 - ₹32,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Media buying: 1 year (required)

Work Location: In person


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