Social Media Executive

10 hours ago


Kochi Kerala, India Panashi FZCO Full time

Job Title : Social Media Executive
Job Role: Creative Content Creation & Management, Strategy Development, Community Engagement and Communication, Analytics & Reporting, Campaign Management.

Job Summary:
Key Responsibilities:
1. Creative Content Creation & Management
- Develop high-quality, engaging content (videos, graphics, reels, blogs, etc.) tailored for each platform (Instagram, LinkedIn, Facebook, TikTok, X, etc.).
- Maintain a consistent brand voice and visual identity.
- Schedule and publish posts using tools like Meta Business Suite, Hootsuite, or Buffer.

2. Social Media Strategy Development
- Research trends, audience behavior, and competitor strategies.
- Define KPIs and execute data-backed social media strategies.
- Optimize content for reach, engagement, and conversions.

3. Community Engagement & Communication
- Monitor and respond to comments, DMs, and mentions to foster engagement.
- Build relationships with followers, influencers, and brand advocates.
- Handle customer queries and escalate issues when needed.

4. Analytics & Reporting
- Track performance metrics (engagement, reach, conversions, etc.) using Google Analytics, Meta Insights, etc.
- Generate monthly reports with actionable insights.
- A/B test content and adjust strategies based on data.

5. Campaign Management
- Plan and execute paid/organic social media campaigns (giveaways, ads, collaborations).
- Work with designers, copywriters, and influencers for cohesive campaigns.
- Monitor campaign ROI and optimize budgets.

Pay: ₹15,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Work Location: In person



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