Strategic Content Writer

1 week ago

Anna Nagar West Chennai Tamil Nadu, India Pixel Studios Full time

Roles & Responsibilities:
**Content Creation**

**Audience Research**
- Conduct thorough research to understand the target audience's needs, preferences, and pain points, and tailor content accordingly.

**SEO Optimization**
- Optimize written content for search engines to improve visibility and drive organic traffic to the organization's digital properties.

**Brand Consistency**
- Ensure all content adheres to the brand voice, style guidelines, and messaging principles.

**Content Distribution**
- Collaborate with the team to develop distribution plans for content across relevant channels and platforms.

**Performance Tracking**
- Monitor the performance of content using analytics tools and metrics, and make data-driven recommendations for optimization.

**Content Governance**
- Establish processes and workflows for content creation, review, approval, and publishing to ensure consistency and quality.

**Stay Updated**
- Keep abreast of industry trends, best practices, and emerging technologies in content marketing and incorporate them into strategies and tactics.

**Qualifications**:

- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a content writer, preferably in a strategic or marketing-focused role in Digital agency.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
- Strong understanding of content marketing principles, including SEO, audience segmentation, and buyer personas.
- Proficiency in content management systems (CMS) and analytics tools.
- Ability to work collaboratively in a cross-functional team environment.
- Creative thinking and problem-solving skills.
- Strong organizational and project management abilities, with the ability to prioritize and multitask effectively.
- Excellent communication and interpersonal skill.

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