Principal Product Marketing Managerbengaluru, Karnataka, India

**Introduction**

At Aviatrix, we’re not just navigating the cloud networking landscape—we’re leading the way. Our mission is to simplify cloud networking, enabling enterprises to stay agile and secure. As we continue expanding our market leadership, we recognize the importance of operational excellence and data-driven decision-making. We are seeking a Product Marketing Operations and Competitive Intelligence Specialist to join our dynamic Product Marketing Management (PMM) team. This hybrid role is ideal for an analytical and process-driven professional who can drive operational efficiency while delivering compelling competitive intelligence insights. You will be instrumental in program managing PMM initiatives, streamlining workflows, and providing AI-enhanced competitive intelligence that strengthens our market positioning. If you are a detail-oriented strategist with a passion for marketing operations, research, and competitive positioning, we want to hear from you

**Position Overview This role will focus on two key areas**:
1. Marketing Operations & Program Management
- Oversee and optimize PMM workflows, ensuring seamless execution of product launches, use case rollouts, and cross-functional initiatives.
- Manage the PMM Asana intake request and assignment process, prioritizing and assigning tasks to maximize efficiency.
- Act as the program manager for major PMM initiatives, ensuring alignment with corporate goals, clear execution plans, and measurable impact.
- Collaborate closely with Product, Sales, Demand Gen, and Corporate Marketing to drive go-to-market (GTM) effectiveness

2. Competitive Intelligence & AI-Driven Research
- Conduct ongoing market and competitive research, leveraging AI-powered tools to extract actionable insights.
- Develop battlecards, competitive playbooks, and positioning strategies that enable the sales and marketing teams to differentiate Aviatrix in the market.
- Monitor industry trends, competitor moves, pricing strategies, and messaging shifts to inform PMM strategies.
- Establish a scalable intelligence framework, integrating AI-driven automation to collect, analyze, and distribute competitive insights efficiently

**Key Responsibilities**

Marketing Operations & Program Management:
Drive PMM Operational Excellence:

- Lead program management for key PMM initiatives, ensuring timely execution and alignment with business goals.
- Own and optimize PMM workflows for intake requests, prioritization, and execution within Asana.
- Develop standardized processes and best practices for product launches, messaging updates, and go-to-market motions.
- Collaborate with cross-functional teams to ensure all PMM projects have clear objectives, deliverables, and timelines.

**Support GTM Strategy Execution**:

- Assist in the rollout of new use cases, sales enablement materials, and customer-facing assets.
- Ensure sales and field teams are equipped with the latest positioning and competitive differentiation insights.

**Competitive Intelligence & AI-Powered Research**:
**Develop Competitive Battlecards & Playbooks**:

- Research, analyze, and document key competitor differentiators, weaknesses, and market strategies.
- Create compelling battlecards and objection-handling guides to support Sales and GTM teams. L

**Leverage AI for Competitive Insights**:

- Utilize AI-driven research tools to track competitive moves, messaging shifts, and customer sentiment.
- Automate data collection and reporting on competitor feature updates, pricing changes, and industry benchmarks.

**Deliver Market & Competitive Insights**:

- Provide regular market intelligence briefings to internal stakeholders, highlighting competitive threats and opportunities.
- Maintain an up-to-date knowledge base on emerging cloud networking trends, industry reports, and analyst perspectives.

**Required Qualifications**

Experience: 3+ years in product marketing, marketing operations, competitive intelligence, or a related field (preferably in cloud networking, SaaS, or cybersecurity).
- Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
- Competitive Analysis: Strong ability to research, synthesize, and communicate competitive insights in a structured and actionable manner.
- AI & Automation Proficiency: Experience leveraging AI tools (e.g., ChatGPT, Crayon, Klue, AlphaSense, SEMrush, or similar) for competitive intelligence.

**What We Offer**
- Impactful Work - Play a key role in scaling Aviatrix’s PMM efficiency and competitive strategy.
- Career Growth - Opportunities for continuous learning and leadership in marketing operations and competitive intelligence.
- Innovative Environment - Work with AI-powered research tools and cutting-edge cloud networking solutions.
- Competitive Compensation & Benefits - Including health, wellness, and flexible work arrangements.
- Strong Communication: Excellent written and verbal skills, with a knack for creating compelling and data-backed