Social Media Executive
4 days ago
**Responsibilities**: - Develop a robust social media strategy to boost following and visibility across various platforms - Identify and define the most important social media KPIs and monitor them regularly - Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns - Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy - Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement - Work in parallel with the performance marketing team on social media platforms to help optimise the campaign to deliver better results - Prepare and submit monthly reports to clients, covering various parameters including performance, reach, engagement, and ROI - Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance - Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms - Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimisation - Audience Strategy: Social audience evaluation and segmentation across the brand's social media presence. Identify key cohorts of audiences and devise a "go-to" strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow audience on social channels **Required Qualifications**: - Upto 1 year experience in a digital agency, preferably in social marketing or digital communications agency with a proven track record of managing social media - Hands-on experience in social media data analysis using platform-specific tools as well as other analytics tools - Excellent English communication and presentation skills, both verbal and written - Excellent interpersonal and customer-facing skills - Ability to keep up with the latest advancements in the domain **Salary**: ₹10,329.08 - ₹20,426.40 per month **Benefits**: - Provident Fund Schedule: - Day shift Ability to commute/relocate: - Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required) **Experience**: - Social media marketing: 1 year (preferred) - total work: 1 year (preferred)
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Social Media Executive
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Social Media Executive
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Social Media Executive
1 week ago
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Social Media Executive
1 week ago
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Social Media Executive
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Social Media Executive
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Social Media Executive
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Social Media Executive
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