Social Media Executive

2 days ago


Rajkot Gujarat, India ASENSE BRANDING Full time

The Social Media Executive is responsible for creating, managing, and executing the company’s social media strategy to increase brand awareness, improve marketing efforts, and increase sales.

Key Responsibilities:

- **Content Creation**: Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- **Strategy Planning**: Audit and analyze social media presences, including digital advertising costs and returns. Strategize with other marketing professionals to ensure that a company's brand is being accurately and effectively represented.
- **Analytics**: Track social media analytics using free or premium tools and respond to content and community feedback in a timely manner. Prepare reports on campaign performance to help guide future strategies.
- **Community Engagement**: Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
- **Collaboration**: Coordinate with Marketing, PR, and Communications teams to ensure brand consistency in promotions.
- **Ad Management**: Run and oversee ad budgets to promote content, products, and campaigns.
- **Trend Watching**: Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts.
- **Crisis Management**: Respond to crises in a proactive, strategic manner to mitigate potential negative impacts on the company.

Skills and Qualifications:

- Excellent written and verbal communication skills.
- Experience with major social media platforms (e.g., Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, YouTube).
- Knowledge of social media analytics software, such as Facebook Insights, Google Analytics, and Twitter Analytics.
- Ability to multitask and prioritize in a fast-paced and dynamic work environment.
- A bachelor's degree in communications, marketing, or a related field is often preferred.
- Creativity and experience with graphic design and video editing tools can be a plus.

Reporting:
Typically reports to the Social Media Manager or Marketing Director, depending on the organization's size and structure.

This role requires a keen understanding of both social media and marketing principles, driven by a creative and proactive approach to engaging with the digital audience.

**Job Types**: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Schedule:

- Day shift

Work Location: In person



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