
Social Media Executive
2 days ago
The Social Media Executive is responsible for creating, managing, and executing the company’s social media strategy to increase brand awareness, improve marketing efforts, and increase sales.
Key Responsibilities:
- **Content Creation**: Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- **Strategy Planning**: Audit and analyze social media presences, including digital advertising costs and returns. Strategize with other marketing professionals to ensure that a company's brand is being accurately and effectively represented.
- **Analytics**: Track social media analytics using free or premium tools and respond to content and community feedback in a timely manner. Prepare reports on campaign performance to help guide future strategies.
- **Community Engagement**: Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
- **Collaboration**: Coordinate with Marketing, PR, and Communications teams to ensure brand consistency in promotions.
- **Ad Management**: Run and oversee ad budgets to promote content, products, and campaigns.
- **Trend Watching**: Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts.
- **Crisis Management**: Respond to crises in a proactive, strategic manner to mitigate potential negative impacts on the company.
Skills and Qualifications:
- Excellent written and verbal communication skills.
- Experience with major social media platforms (e.g., Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, YouTube).
- Knowledge of social media analytics software, such as Facebook Insights, Google Analytics, and Twitter Analytics.
- Ability to multitask and prioritize in a fast-paced and dynamic work environment.
- A bachelor's degree in communications, marketing, or a related field is often preferred.
- Creativity and experience with graphic design and video editing tools can be a plus.
Reporting:
Typically reports to the Social Media Manager or Marketing Director, depending on the organization's size and structure.
This role requires a keen understanding of both social media and marketing principles, driven by a creative and proactive approach to engaging with the digital audience.
**Job Types**: Full-time, Permanent
Pay: ₹12,000.00 - ₹18,000.00 per month
Schedule:
- Day shift
Work Location: In person
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