SEO Executive

2 days ago

Navi Mumbai Maharashtra, India SmartinfoLogiks Full time

**About the Role**:
**Objectives of the Role**:

- Conduct comprehensive audits to identify strengths, weaknesses, and improvement areas for the website’s SEO performance.
- Design and execute SEO strategies based on detailed analysis and report actionable insights to senior management.
- Utilize SEO tools, including Google Analytics and Search Console, to boost search engine rankings.
- Drive increased web traffic, lead generation, sales conversions, and enhance overall website engagement.

**Key Responsibilities**:

- Develop and implement effective SEO strategies, covering both On-page and Off-page SEO.
- Perform detailed keyword research, competitor benchmarking, and market analysis.
- Optimize website content, landing pages, and blog posts for maximum search visibility.
- Conduct technical SEO audits and implement recommended improvements.
- Manage link-building strategies to improve website authority and ranking.
- Track, report, and analyze SEO performance using analytics platforms.
- Stay updated with the latest trends, tools, and search engine algorithm changes.
- Write SEO-friendly content for website pages and blogs.
- Collaborate with web developers to ensure SEO best practices are maintained across all digital assets.
- Monitor, troubleshoot, and resolve SEO-related issues such as crawl errors, indexing problems, and site structure inefficiencies.

**Key Requirements**:

- 1-3 years of proven experience as an SEO Executive or in a similar role.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Experience working with content management systems (WordPress preferred).
- Basic knowledge of HTML/CSS is an advantage.
- Strong analytical and problem-solving skills with the ability to deliver data-driven insights.
- Excellent communication skills and ability to work collaboratively in a team environment.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Mass Communication, Media Studies, or a related field.
- Certification or diploma in Digital Marketing or a relevant discipline.
- Hands-on experience with content management systems.
- Familiarity with the latest SEO tools, trends, and industry updates.

**Location : Navi Mumbai**

**Pay: Industry Standard**

**Benefits**:
**1. Leave encashment**

**2. Paid sick time**

**3. Paid time off**

**4. Provident Fund

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