SEO Intern/executive

**Job Title**:SEO Intern/Executive **Industry**: Education **Location**: Indore **Experience**: 0-2 Yrs **Job Type**: Full-Time, work from office **Department**: Marketing / Digital Marketing **Reporting to**: Head of Marketing **Job Summary**: **Key Responsibilities**: **1. On-Page & Technical SEO**: - Conduct keyword research and implement on-page SEO strategies to improve search rankings. - Optimize website content, landing pages, URLs, meta titles, descriptions, header tags, and internal linking structures. - Perform regular SEO audits and fix crawl issues, broken links, page speed, and mobile usability problems. - Ensure website follows latest search engine algorithms (especially Google) and industry best practices. **2. Off-Page SEO & Link Building**: - Build high-quality backlinks through guest blogging, partnerships, content outreach, and directory submissions. - Manage institution profiles across educational listings (e.g., Shiksha, College dunia, Careers360, etc.) and ensure accurate, updated content. - Monitor and improve the Domain Authority (DA), Page Authority (PA), and backlink health of the website. **3. Content Strategy & Blogging**: - Plan and manage an editorial calendar for SEO-optimized blog posts relevant to education, careers, admissions, and study tips. - Optimize existing blogs for SEO and repurpose content to boost traffic. **4. Google Analytics, Reporting & Keyword Tracking**: - Monitor and analyze website traffic using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools. - Track keyword rankings, CTRs, bounce rates, and goal completions. - Generate weekly/monthly SEO performance reports and recommend actionable improvements. **5. Competitor Analysis & Trend Monitoring**: - Perform ongoing competitor SEO analysis to benchmark rankings and identify new growth opportunities. - Stay updated on Google algorithm changes, keyword trends, and education industry digital trends. **6. Collaboration & Campaign Support**: - Work with web developers to implement technical changes. - Support digital campaigns like admissions drives, webinars, and open days with SEO inputs. **Required Skills and Qualifications**: - Bachelor degree in Marketing, Communications, Computer Science, or related field. - 0-2 years of hands-on SEO experience, preferably in the education or edtech domain. - Proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. - Strong understanding of SEO ranking factors, algorithms, and content marketing. - Ability to handle multiple educational websites or domains is a plus. - Basic knowledge of HTML, CMS platforms (WordPress), and website structures. **Preferred Qualifications**: - Experience working with educational listings platforms like Shiksha, College Dunia, College Dekho, etc. - Familiarity with lead tracking and CRM integration for education leads. - Understanding of local SEO for institute branches/campuses. - Google Analytics and/or SEO certification. **KPIs / Success Metrics**: - Improvement in organic traffic and keyword rankings. - Increase in leads and conversions through organic sources. - Backlink growth and referral traffic from high-authority domains. - Blog traffic performance and engagement rates. **Why Join Us?** - Be a part of a mission-driven team impacting education and careers. - Opportunity to grow your career in digital marketing for the education sector. - Dynamic and collaborative work environment. Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: - Day shift **Experience**: - SEO: 1 year (preferred) **Location**: - Indore, Madhya Pradesh (required) Work Location: In person