Brand Executive

2 days ago

Thane, India Bayer Full time

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Brand Executive**

**POSITION PURPOSE**:
This position will be responsible for executing and tracking all the key brand plans assigned so as to meet the defined business objectives of sales, profit, market share and category/brand penetration

**YOUR TASKS AND RESPONSIBILITIES**:

- Ensure implementation of short-term and long-term business and marketing plans for the assigned brand(s) built on consumer and customer understandings to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.
- Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects
- Track and analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance.
- Lead the monitoring, execution, and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs.
- Utilize, track and plan the Promotion and Advertising budgets based on strategic priorities
- Work in close collaboration with sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
- Work closely with agency partners - mainline agency, social media agency, media agency, artwork design agency for planning, tracking and monitoring of various brand plans
- Collaborate with vendor partners, agencies for seamless execution of marketing strategy

**WHO YOU ARE**:

- MBA with 3-4 years of experience
- Solution oriented approach, collaborative working ability
- Strong English communication skills (verbal, written and presentation) is a must
- Prior Experience in CPG (FMCG), Consumer Health & or consulting is a plus

**Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.**

**YOUR APPLICATION**

**Location**:

- India : Maharashtra : Thane**Division**:

- Consumer Health**Reference Code**:

- 790596**Contact Us**
- + 022-25311234

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