Digital Marketing Executive

5 days ago


Panchkula, India Dr. D Pharma Full time

**Key Responsibilities**:

- Plan, create, and execute **paid ad campaigns** on Facebook, Instagram, LinkedIn, and Twitter tailored for **PCD Pharma audience engagement and lead conversion**.
- Generate **high-quality pharma leads** from targeted geographies and market segments.
- Monitor, analyze, and report on campaign performance; optimize based on insights and KPIs (CPL, CTR, Conversion Rate, etc.).
- Coordinate with the sales and business development teams to ensure **lead quality and follow-up**.
- Research market trends and competitor activities to **identify growth opportunities**.
- Manage ad budgets and ensure **ROI-focused execution**.
- Create campaign briefs, suggest content angles, and collaborate with designers and content writers.
- Stay updated with **latest ad policies**, platform updates, and industry-specific regulations.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- 2-3 years of relevant experience in **digital marketing for PCD Pharma / third-party pharma**.
- Strong knowledge of **Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads**, and lead tracking tools.
- Proven track record of **generating leads** through digital ads in the pharmaceutical domain.
- Basic knowledge of graphic tools like **Canva or Adobe Creative Suite** is a plus.
- Excellent communication and analytical skills.
- Ability to work independently and in coordination with cross-functional teams.

Pay: ₹10,000.00 - ₹35,000.00 per month

Work Location: In person



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