Social Media Executive

We are looking for an enthusiastic, ambitious and driven social media intern to support a range of online content delivery and customer engagement. This position is ideal for anyone who has a **passion for social media to gain a strong footing in the digital media**/education industry and gain a wealth of experience in the process.

**1. About you**

A social media **addict** with a great **eye for detail**, quality output and **impeccable spelling/grammar**. Please note - You don’t have to have any professional/career experience for this role, we are interested in **quality of output rather than qualification**.

You must have a detailed understanding of all social media platforms and their capabilities, especially Instagram / Instagram reels, YT shorts and Facebook.

This role is initially an internship but it is very typical for individuals who excel at an intern level to be **offered a fast track progression** through the company **into a full time position.**

**2. About the role**
- Create a **monthly content calendar** for social media platforms and ensure it is fully compliant in line with market's demands
- Develop and implement **social media content strategies** to increase brand awareness and engagement
- Manage all social media channels for posts such as Facebook, Instagram, LinkedIn Twitter, YouTube, etc.
- Ownership of weekly customer engagement with online contests/posts/quizzes/giveaways/wizard of the day/blogger of the day) with the main focus of including CTAs
- Reporting on campaign results on a weekly basis, preparing monthly reports
- Conceptualising content ideas
- Social media pages housekeeping
- Online audience interaction / customer comments

**3. Role profile/Responsibilities**
- Overseeing the scheduling of social media posts for student engagement
- Communicating daily with comments to understand requirements, process any feedback, and deliver outputs
- Coordinating with content specialist to ensure posts go out with all of the correct information, on time and that meet our standard of quality
- Overseeing and manage all contests, giveaways, etc.
- Conducting keyword research and upload it on all channels with the posts
- Support the management and implementation of the organic social media strategy across Instagram, LinkedIn, Twitter and Facebook
- Monitoring and nurturing engagement within the ESOL social community
- Driving outward engagement with wider community, joining relevant conversations with individuals, groups and causes
- Assisting with copywriting and content creation
- Educating social audience about ESOL, the community, the app and member experience, coming up with new ideas to tell this story

**2. Main Accountabilities**

**Subject Expert**:

- Bachelor’s degree in marketing or relevant field.
- A minimum of 1 year experience in a digital marketing position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
- Supports on the development and implementation for the school’s website and SEO strategy.
- Provides expertise and practical support to the DOS and Sales Manager with data on website content and performance.
- Supports the Sales Manager and Sales Specialists in creating landing pages with high user to purchase and/or lead conversion.
- **Ensures the implementation of promotional campaigns on time.**:

- Evaluates analytics results to measure the performance of post boosts.
- Stays up to date on trends around digital marketing, Google search algorithms, SEO tactics, new vendors and product capabilities.

**Desirable requirements**
- Making it happen (essential)_
- Working together (essential)_
- Being accountable (essential)_
- Shaping the future (essential)_
- Connecting with others (essential)_
- Creating shared purpose (essential)_
- Please note: All behaviours will be used for performance management purposes._

**Job Types**: Full-time, Regular / Permanent, Contractual / Temporary, Freelance, Volunteer, Internship, Fresher

**Salary**: From ₹10,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Evening shift
- Monday to Friday
- Morning shift
- Weekend availability

Supplemental pay types:

- Performance bonus

Application Question(s):

- How many years of experience do you have in managing social media accounts?