SEO Executive

2 weeks ago

Vineet Khand Lucknow Uttar Pradesh, India Barrownz Group Full time

Job Summary:
Key Responsibilities:

- **SEO Strategy & Execution**:

- Develop and implement effective SEO strategies to increase organic traffic and improve search rankings across major search engines (Google, Bing, etc.).
- **Keyword Research**:
Conduct thorough keyword research to identify growth opportunities, search trends, and optimize content to align with target keywords.
- **On-Page SEO Optimization**:
Optimize website content, metadata, images, and internal linking structure to improve visibility and user experience.Collaborate with the development team to ensure website architecture, site speed, mobile responsiveness, and indexing are optimized for search engines.Work closely with content creators to optimize blog posts, landing pages, and other content for SEO while maintaining quality and readability.Develop and execute effective link-building strategies to acquire high-quality backlinks and improve domain authority.Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., to track SEO performance, generate reports, and analyze traffic and rankings.Monitor and analyze competitor websites and digital marketing strategies to identify opportunities and stay ahead in the market.Keep up with the latest trends, algorithm changes, and SEO best practices to maintain a competitive edge.Required Skills and Qualifications:

- **Technical SEO**:

- **Content Optimization**:

- **Link Building & Off-Page SEO**:

- **Analytics & Reporting**:

- **Competitor Analysis**:

- **Stay Updated with SEO Trends**:

- Proven experience (X years) as an SEO Specialist or similar role in digital marketing.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Experience with on-page and off-page SEO techniques, including keyword research, content optimization, and link building.
- Understanding of technical SEO principles, including site architecture, mobile optimization, and site speed.
- Familiarity with HTML, CSS, and JavaScript as it relates to SEO.
- Ability to analyze data and generate actionable insights to improve SEO performance.
- Strong communication and collaboration skills to work with different teams, including content, development, and marketing.
- Experience with WordPress, Shopify, or other CMS platforms is a plus.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Certifications in SEO or digital marketing (e.g., Google Analytics, SEMrush).
- Experience with paid search (PPC) is a plus.
- Basic understanding of conversion rate optimization (CRO).

Work Environment:

- Flexible work hours and remote working options.
- Collaborative and creative team environment.
- Opportunity to grow and develop skills in digital marketing and SEO.

Pay: ₹8,908.81 - ₹29,962.73 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

Application Deadline: 02/03/2025
Expected Start Date: 10/03/2025

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