Email Marketing Executive

6 days ago

Mohali Punjab, India Antier Solutions Pvt Ltd Full time

**Position Summary**:
**Key Responsibilities**:
**1. Strategy & Performance Optimization**
- Define segmentation and personalization strategies to enhance engagement, retention, and ROI.
- Establish and monitor key KPIs (e.g., open rates, CTR, conversions, bounce rate) with ongoing campaign analysis and reporting.

**2. Campaign Management**
- Own the full campaign lifecycle: strategy, content coordination, QA, deployment, tracking, and analysis.
- Manage promotional, transactional, onboarding, re-engagement, and lifecycle campaigns.
- Build dynamic and personalized lists while maintaining clean, compliant databases.
- Utilize marketing automation platforms to set up behavioral triggers and drip campaigns.
- Configure and maintain SPF, DKIM, DMARC, bounce handling, and feedback loops.
- Execute IP warming strategies, domain configurations, and inbox placement testing.

**4. Cross-functional Collaboration**
- Deliver detailed reports, performance insights, and actionable recommendations to stakeholders.
- Contribute to growth initiatives through continuous experimentation and iteration.

**Required Qualifications**:

- Bachelor's degree in Marketing, Communications, Computer Science, or related field (preferred).
- Expertise in **Amazon SES or similar enterprise ESPs (e.g., Mailgun, SendGrid).**:

- Strong analytical skills; capable of translating data into insights and action.
- Experience with C**RMs, marketing automation, and analytics platforms (e.g., HubSpot, Klaviyo, Mailchimp, Salesforce) is great advantage.**:

- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.

**Bonus Skills**:

- Experience using AI tools (e.g., ChatGPT, Jasper, Gemini) for campaign personalization or copy generation.

Pay: ₹8,676.53 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Have you got any exposure over Amazon SES

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 3 years (required)

**Language**:

- English (required)

**Location**:

- Mohali, Punjab (required)

Work Location: In person

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