Communications Associate

3 days ago

Delhi, India TERI Full time

_Job Profile_

Key Responsibilities
1. Media & Press Relations
- Draft, edit, and disseminate press releases, media advisories, and statements highlighting TERI-s research, events, and policy contributions. Coordinate with internal teams to obtain quotes and expert comments from relevant speakers, researchers, and panelists.
- Ensure timely and targeted dissemination of press materials to national, regional, and occasionally international media outlets.
- Interact regularly with media agencies and journalists to keep them abreast of TERI-s activities, ongoing initiatives, and key developments.
- Maintain and update comprehensive media contact databases; track and compile media coverage reports.
- Position TERI-s experts strategically in Category-A media through interviews, authored articles, etc.
- Facilitate media representation at conferences, press briefings, and networking events.

2. YouTube and Digital Channel Management
- Manage and grow TERI-s YouTube channel, including planning, uploading, and optimizing content for audience reach and engagement.
- Develop strategies to increase subscriptions, followers, and viewer interaction.
- Coordinate production of high-quality video content, ensuring alignment with TERI-s communication goals.

3. Social Media & Digital Channels:

- Content creation and scheduling
- Performance analysis of all institutional social media accounts (e.g., X/Twitter, LinkedIn, Facebook and the YouTube channel.
- Experience_

4 - 5 Years
- Qualification_
- Education: Master-s degree in Communications
- Journalism
- Public Relations
- or related field.
- Experience: Minimum 5 years of professional experience in communications
- public relations
- or digital media
- preferably in a research
- policy
- or development organization.
- Skills_

Technical Proficiency
- Proven experience in press release writing
- media coordination
- and digital dissemination.
- Strong command over YouTube management
- SEO- and video analytics.
- Familiarity with graphic design tools (Photoshop
- Canva
- etc.) is an added advantage.
Core Skills
- Excellent writing and editing skills with the ability to translate complex ideas into engaging narratives.
- Strong understanding of media landscapes
- digital engagement metrics
- and audience development strategies.
- Ability to work collaboratively across teams and manage multiple priorities under tight timelines.
- Proactive approach with a passion for sustainability communication and storytelling.
- Location_

Delhi
- Salary_

as per TERI norms

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