Digital Marketing Associate

5 days ago

Bengaluru Karnataka, India Nexus Consulting Solutions Full time

**Job Title**: Digital Marketing Associate

**Company**:Indian Institute of Commerce - Lakshya

**About Us**:
The **Indian Institute of Commerce - Lakshya** is a prestigious institution dedicated to excellence in finance and accounting education. Our extensive array of programs is meticulously crafted to prepare students for internationally acclaimed examinations like ACCA, CA, CMA, and CSEET, arming them with the expertise needed to thrive in finance, accounting, and business management. At our core, we are committed to empowering individuals to meet and exceed their potential in diverse commerce fields, including finance, marketing, accounting, and business management. We take great pride in fostering critical thinking, nurturing ethical values, and instilling a global perspective in our students, preparing them to be well-rounded individuals who are career-ready and socially responsible. Join us in discovering a world of boundless opportunities and transformative education in commerce.

**Key Responsibilities**:
**Social Media Management**:

- Create, schedule, and manage engaging content across various social media platforms.
- Monitor social media trends and execute strategies to increase brand visibility.

**Content Creation**:

- Develop compelling and shareable content for various digital channels.
- Collaborate with design teams to create visually appealing graphics and multimedia content.

**Paid Advertising**:

- Support the execution of paid advertising campaigns on platforms like Google Ads and social media.
- Monitor and analyse the performance of paid campaigns to optimise results.

**Analytics and Reporting**:

- Monitor and analyse digital marketing metrics to assess campaign performance.
- Prepare regular reports on key performance indicators and provide insights for improvement.

**Collaboration with Teams**:

- Work closely with cross-functional teams to align digital marketing efforts with broader marketing strategies.
- Collaborate with content creators, designers, and other team members.

**Market Research**:

- Stay informed about industry trends, competitor activities, and digital marketing best practices.
- Contribute insights and recommendations based on market research.

**Qualifications**:

- Proven experience or academic background in digital marketing.
- Familiarity with social media platforms, content creation, and digital advertising.
- Proficiency in using digital marketing tools and platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.

**Job Types**: Full-time, Permanent

**Salary**: ₹100,000.00 - ₹500,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- total work: 2 years (preferred)

Work Location: In person

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