Copywriter
8 hours ago
**About Cureveda**:
Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance.
**Job Overview**:
**Responsibilities**:
1. Create Compelling Performance Ad Content:
- Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus.
- Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions.
- Collaborate with the design team to ensure a cohesive and visually appealing ad experience.
**2. Social Media Content Creation**:
- Generate engaging and shareable content for social media platforms (Instagram, etc.).
- Adapt messaging to suit different social media channels and audience preferences.
- Stay updated on social media trends and incorporate them into content strategy.
**3. WhatsApp Marketing**:
- Develop concise and persuasive content for WhatsApp marketing campaigns.
- Craft messages that resonate with the target audience and drive customer interaction.
- A/B test messaging to optimize for user engagement.
**5. Script Writing**
- Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads.
- Come up with new ideas/themes/narratives for each script to communicate the product in different lenses.
**Qualifications**
Bachelor's degree or equivalent experience in copywriting/content writing
3+ years of content or copywriting experience
Excellent written and verbal communication skills
Highly organized with excellent attention to detail
Pay: ₹40,000.00 - ₹45,000.00 per month
**Benefits**:
- Flexible schedule
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Andheri East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- How soon will you be able to join, if selected?
- Kindly share your portfolio link
**Experience**:
- Copywriting: 3 years (required)
- D2C: 1 year (required)
Work Location: In person
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