Executive - Digital Marketing

18 hours ago

Sahstradhara Dehradun Uttarakhand, India Nueve Healthcare Full time

Job Title: Digital Marketing Executive

Location: Dehradun, Uttarakhand

Industry: Real Estate & API Manufacturing

Employment Type: Full-time

Job Summary:
Key Responsibilities:
1. Digital Strategy & Planning
- Develop and execute digital marketing strategies tailored to the goals of both the real estate and API divisions.
- Plan campaigns that enhance brand visibility, generate leads and drive conversions across different digital channels.

2. Content Creation & Management
- Customize messaging for both B2B (API clients / pharma manufacturers) and B2C (homebuyers / real estate investors) audiences.

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Conduct keyword research and optimize websites for SEO.
- Run and monitor Google Ads campaigns for both verticals with defined KPIs.

4. Social Media Management
- Manage and grow social media channels (LinkedIn for API; Facebook & Instagram for Real Estate).
- Create engaging posts, monitor interactions and analyze performance metrics.

6. Analytics & Reporting
- Use tools like Google Analytics, Search Console and social media insights to monitor campaign performance.
- Provide regular reports and recommendations for optimization.

7. Website & Landing Page Optimization
- Work with the web development team to ensure websites are updated, user-friendly, mobile-optimized and conversion-oriented.

8. Lead Generation & CRM
- Implement digital lead generation strategies (landing pages, lead magnets, PPC ads).
- Use CRM tools to manage leads, track follow-ups and optimize sales funnel performance.

Required Skills & Qualifications:

- Bachelor’s degree in Marketing, Digital Media, Communications or a related field.
- 1-4 years of proven experience in digital marketing (experience in both B2B and B2C is a plus).
- Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp, HubSpot or similar.
- Excellent communication and content writing skills.
- Strong analytical and project management skills.
- Experience in the real estate or pharmaceutical sector is highly desirable.

Preferred Qualifications:

- Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint).
- Experience working in a cross-functional role supporting multiple business units.
- Basic knowledge of graphic design tools (Canva, Adobe Suite etc) and CMS platforms (WordPress).

Why Join Us?
- Be part of a diversified company with growth opportunities across industries.
- Work in a collaborative environment with a focus on innovation and performance.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

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