Marketing Associate

4 days ago

Remote, India NextBillion.ai Full time

Work Type: Full Time

Roles and Responsibilities:
Events and Awards
- Conduct market research to identify new events, awards & other opportunities based on given criteria
- Plan event from start to finish according to requirements, target audience, and objectives
- Come up with suggestions to enhance the event’s success
- Source and negotiate with vendors and suppliers
- Plan and assist the team to generate leads through events.
- Ensure the event is completed smoothly and step up to resolve any problems that might occur
- Analyze the event’s success and prepare reports
- Carefully read the awards criteria and questions.
- Prepares and maintains a yearly timeline for all current and emerging Awards initiatives ensuring that each Awards program remains on schedule from the nomination process through post-ceremony follow-up and programming
- Coordinates all pre-and post-Awards ceremony P.R./ media needs and requests.
- Provide concept notes and support materials to highlight the main points to the writers.
- Regular tracker updates of events, awards, and other marketing activities.
- Create new accounts/registration for platforms, awards, events

PR & Media
- Responds to requests for information from the media.
- Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility
- Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
- Ensure that our PR efforts serve to achieve immediate and long-term business goals
- Forecast news cycles and identify areas of trending public interest
- Track media coverage and follow industry trends
- Prepare and submit PR reports

Webinars
- Assist with running a webinar program.
- Coordinate with internal and external teams to plan and execute the webinar.
- Create promotional materials and plan campaign channels to generate registrations and grow the top funnel pipeline.

Job requirements:

- 3-4 years of experience in PR, Events & Media for B2B business
- Skilled in project management
- Knowledge of KPIs and marketing techniques for marketing activities.
- Excellent organisational skills
- A knack for problem-solving
- Customer-service orientation
- Proven ability to work cross-functionally
- A degree in PR, marketing, hospitality management, or a related field is preferred.

About NextBillion.ai

NextBillion.ai is a first-ever decentralised, customizable, and tailored map stack focused on the transportation/logistics industry. NextBillion.ai helps solve highly complex transportation and operational challenges. Every customer, use case, geography is different, and NextBillion.ai is able to integrate these differences directly into their mapping environment.

NextBillion.ai provides last-mile delivery, telematics, food delivery, automotive, and ride-hail with location tools and API's that help them adopt an AI-first approach. NextBillion.ai is customizable to be hyper-local and pinpoint accurate for difficult to solve enterprise use cases.

Nextbillion.ai was founded in January 2020 by Ajay Bulusu, Chief Product Officer Gaurav Bubna and CTO Shaolin Zheng. They were formerly part of the map team at Grab, a multinational ride-hailing and food delivery company. The startup is headquartered in Singapore and currently has 55 employees spread across Hyderabad, Bengaluru, India and Singapore. NextBillion.ai has raised a total of $7m in funding backed by Falcon Edge Capital, Lightspeed India Partners and several private investors.

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