Digital Marketing

3 days ago

Chandigarh Chandigarh, India Silver Fern Education Consultants Full time

**Type**: Full-Time, In-Office, No Work from Home provision available

**Location**: Chandigarh

**Please Note**:
This role requires continuous attention to detail and proactive monitoring of online campaigns across all digital platforms. A strong sense of ownership, timely responsiveness, and commitment to campaign performance is expected.

**Roles and Responsibilities**:

- Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.
- Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.
- Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.
- Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.
- Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.
- Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.
- Work closely with the web development team to execute landing page optimizations and performance enhancements.
- Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.
- Set up and manage re-marketing and conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.
- Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.
- Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.
- Run competitor analysis and share monthly performance insights against market benchmarks.
- Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.
- Ensure alignment of messaging and visuals with brand tone and communication guidelines.
- Identify potential new digital marketing platforms or strategies and make data-backed recommendations.
- Stay updated with the latest algorithm updates across Google and Meta platforms.
- Respond to online reviews, queries, or feedback on digital platforms in collaboration with the student services team.
- Ensure digital marketing strategies align with company goals and contribute to lead and conversion targets.

Work Location: In person

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