Digital Marketing Executive

3 days ago

Anna Nagar Chennai Tamil Nadu, India The Bharat Steel Group Full time

**Job Overview**:

- Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with business goals, enhance brand visibility, and drive online engagement.
- Manage social media profiles across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Develop and execute social media strategies to increase follower base, engagement, and website traffic.
- Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms. Monitor performance, analyze results, and adjust bids/targeting to optimize return on investment (ROI).
- Implement and optimize on-page and off-page SEO techniques to improve organic rankings. Conduct keyword research, optimize website content, and manage link-building strategies.
- Track and analyze website traffic, engagement, and campaign performance using tools like Google Analytics, Google Ads, and social media insights. Prepare regular performance reports and provide actionable insights for improvement.

**Skills & Qualifications**:

- **Educational Background**:
Bachelor’s degree in Marketing, Communications, Business, or related field.

**Experience**:
1-3 years of experience in digital marketing, preferably in a similar role.

Knowlege in Graphic design, Content writing is a plus

**How to Apply**:
Pay: ₹200,000.00 - ₹350,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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