Brand Strategist

2 hours ago

Sahakarnagar Pune Maharashtra, India Optimist Brand Design LLP Full time

**Skills and Requirements**
- Staying informed on consumer research and market trends.
- Conducting extensive primary and secondary research.
- Analyzing research, data and trends.
- Identifying insights, challenges and opportunities.
- Creating competitive reviews and situational analyses.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
- Prior experience as a brand strategist or a similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
- Degree in business, marketing, branding, communication or related field required

**Brand Strategist Duties**
- Researching market trends
- Performing market research analysis/guide market research analysis
- Developing the brand strategy
- Interpreting consumer insights
- Collaborating with creative teams, Marketing Strategists, and the Marketing Manager/collaborate with creative teams
- Overseeing the implementation of marketing strategies
- Directing advertising campaigns
- Setting brand guidelines
- Developing marketing materials, brand elements, and creative elements
- Develop strategies to improve the brand image with the target audience
- Writing the brand message for various marketing channels, such as social media/writing the brand’s story
- Monitoring marketing plan progress
- Monitoring consumer behavior, research data, and trends
- Making strategic decisions on a day-to-day basis

**Requirements**:

- A relevant degree.

**Salary Range - **35,000 to 40,000 Depends on years of experience and knowledge in the particular domain

**Salary**: ₹35,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

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