Influencer Marketing

1 week ago

Delhi Delhi, India UNIVEST COMMUNICATION TECHNOLOGIES PRIVATE LIMITED Full time

**Campaign Strategy Execution**:

- Design, develop, and implement influencer marketing campaigns from concept to completion.
- Ensure campaigns align with overall marketing goals and brand objectives.

**Influencer Identification Relationship Management**:

- Identify and vet relevant influencers across various social media platforms.
- Build and nurture long-term relationships with influencers.

**Partnership Management**:

- Negotiate contracts and manage influencer partnerships effectively.
- Handle budgets and secure impactful collaborations for brand promotion.

**Content Creation Oversight**:

- Collaborate with influencers to create compelling, brand-aligned content.
- Ensure content resonates with the target audience and adheres to brand guidelines.

**Performance Analysis Reporting**:

- Track, monitor, and analyze influencer campaign performance metrics.
- Measure effectiveness, calculate ROI, and provide actionable insights.

**Market Trend Awareness**:

- Stay updated on industry trends, best practices, and emerging platforms.
- Monitor competitor activities to optimize campaign strategies.

**Cross-Functional Collaboration**:

- Partner with marketing, content, and creative teams.
- Ensure influencer efforts integrate seamlessly with broader marketing initiatives.

**Required Skills Qualifications**:

- **Proven Experience**: 2+ years in influencer marketing or digital marketing.
- **Platform Knowledge**: Strong understanding of major social media platforms.
- **Strategic Thinking**: Ability to create and execute effective influencer strategies.
- **Negotiation Communication**: Excellent negotiation, interpersonal, and written/verbal communication skills.
- **Analytical Skills**: Strong data analysis ability to measure ROI and optimize future campaigns.
- **Organizational Skills**: Detail-oriented with strong multitasking and project management abilities.
- **Industry Knowledge**: Awareness of legal and ethical considerations in influencer partnerships.
- **Passion for Digital Trends**: Strong interest in content creation, social media, and influencer marketing.

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