Digital Marketing Executive

1 week ago

Coimbatore, India Vibedu International Education Pvt Ltd Full time

Responsibilities:

- Maintaining our social media presence across all digital channels
- Track the website traffic flow
- Collaborate with internal teams to create landing pages and optimize the user experience
- Optimize content for the website and social media platforms
- Measuring and reporting on the performance of all digital marketing campaigns
- Plan, execute, and measure experiments and conversion tests
- Design, build and maintain our social media presence
- Identify trends and insights and optimize spend and performance based on the insights
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Provide internal reports on a regular basis
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Allocate marketing investments
- Brainstorm new and creative growth strategies

**Requirements and skills**:

- Graduate in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools & designing tools (e.g., DART, Atlas, Adobe Illustrator, CorelDraw, Adobe Photoshop, Adobe Spark, DesignEvo, TurboLogo)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly motivated and good time-management skills
- Great interpersonal and communication skills
- Extensive marketing research knowledge

**Salary**: ₹300,000.00 per year

Schedule:

- Morning shift

Ability to commute/relocate:

- R S Puram, Coimbatore - 641002, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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