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Content Writer

2 weeks ago

Chennai, India Aetram Group of Company Full time

**Job Description - Content Writer**

We are looking for a Content Writer to join our digital Marketing team and enrich our websites with new blog posts, guides and marketing copy. A content writer will be responsible for creating written material for various platforms such as websites, blogs, social media, marketing campaigns, and other digital or print mediums. They produce engaging and informative content that meets the needs of the target audience and aligns with the goals and tone of the organization. Key responsibilities of a content writer include:
**Role: Content Specialist**

**Responsibilities**:

- **Content Creation**: Researching and generating ideas for compelling content, writing articles, blog posts, social media posts, website copy, product descriptions, press releases, and other forms of written material.
- **Proofreading and Editing**: Ensuring that content is free from grammatical errors, spelling mistakes, and typos. Reviewing and revising content to improve clarity, readability, and overall quality.
- **SEO Optimization**: Incorporating relevant keywords and optimizing content for search engines to improve organic rankings and drive traffic to the website or platform.
- **Audience Research**: Understanding the target audience, their preferences, and needs. Tailoring content to resonate with the intended readership.
- **Content Strategy**: Contributing to the development of content strategies and editorial calendars. Suggesting topics, formats, and approaches to engage and retain the audience.
- **Brand Consistency**: Ensuring that content reflects the organization's brand voice, values, and guidelines. Maintaining consistency across different channels and platforms.

**Skills Required**:

- **Exceptional Writing Skills**: Strong command of grammar, vocabulary, and style. Ability to craft compelling and engaging content that communicates ideas effectively.
- **Research Skills**: Proficiency in conducting thorough research to gather information and gain insights into various topics. Ability to analyze and interpret data from reliable sources.
- **SEO Knowledge**: Familiarity with search engine optimization principles and best practices. Understanding how to incorporate keywords strategically and optimize content for better search visibility.
- **Adaptability and Versatility**: Ability to write for diverse audiences and adapt the writing style to different platforms and purposes. Flexibility to switch between topics and industries.
- **Creativity**: Capacity to generate original ideas and think outside the box. Developing unique angles and perspectives to make content stand out.
- **Attention to Detail**: Meticulousness in proofreading and editing content. Strong focus on accuracy, grammar, punctuation, and overall quality.
- **Time Management**: Effective organization and prioritization skills to meet deadlines and manage multiple projects simultaneously.
- **Communication Skills**: Clear and concise communication to collaborate with team members and understand client or project requirements.
- **Knowledge of Content Management Systems (CMS)**: Familiarity with popular CMS platforms (e.g., WordPress, Drupal) and basic HTML formatting for web content creation.
- **Continuous Learning**: Willingness to stay updated with industry trends, best practices, and emerging technologies in content creation and marketing.

**Salary**: ₹300,000.00 - ₹600,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance

Schedule:

- Day shift

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

Ability to Commute:

- Chennai, Tamil Nadu (required)

Ability to Relocate:

- Chennai, Tamil Nadu: Relocate before starting work (required)

Work Location: In person