Brand Visualiser

**KRA Document: Brand Visualizer1. Brand Storytelling & Narrative Development**
- Develop compelling narratives highlighting lab-grown diamonds as the future of sustainable luxury.
- Create multi-layered story frameworks focused on emotional resonance and scientific innovation.
- Craft consumer-centered stories addressing ethical concerns and environmental values.
- Build storylines around key brand moments, from lab creation to life celebrations.

**2. Visual Aesthetics & Creative Direction**
- Establish and maintain a consistent visual brand identity using modern design principles.
- Produce mood boards and style guides reflecting the brand’s blend of elegance and technology.
- Design cross-platform visual storytelling concepts and digital experiences.
- Innovate visual presentations that highlight the brilliance and uniqueness of lab-grown diamonds.

**3. Tone of Voice & Brand Communication**
- Define brand voice that is authentic, aspirational, ethical, and educational.
- Adapt tone of voice for diverse audiences including millennials, luxury consumers, and tech-forward buyers.
- Develop messaging hierarchies emphasizing transparency and lifestyle appeal.
- Differentiate lab-grown diamonds positively without disparaging natural alternatives.

**4. Creative Route & Campaign Development**
- Conceptualize 360° integrated campaigns across digital, influencer, and traditional channels.
- Develop strategies that educate while reinforcing luxury brand status.
- Create immersive storytelling experiences blending science and emotion.
- Design compelling customer journey narratives from awareness to purchase.

**5. Collaboration & Implementation**
- Align creative visual work with marketing goals and brand strategy.
- Partner with photographers, creators, and developers to ensure brand consistency and innovation.
- Collaborate with product teams to weave storytelling into design and packaging.
- Present creative pitches with strategic rationale to internal stakeholders.

**6. Technical Proficiency**
- Proficient in Adobe Creative Suite and digital visualization tools.
- Understanding of platform-specific visual needs (e.g. Instagram, Pinterest).
- Able to develop brand guidelines and visual systems across media.

**7. Strategic & Creative Thinking**
- Translate abstract ideas into impactful visual storytelling.
- Maintain balance between creative vision and market insights.
- Create cohesive brand expressions across formats and platforms.

**8. Industry & Market Awareness**
- Knowledge of lab-grown diamond industry, luxury positioning, and sustainability trends.
- Awareness of modern design, influencer marketing, and ethical luxury movements.

**9. Measurable KPIs**
- Visual identity consistency scores and brand recognition metrics.
- Engagement rates on visual content across social platforms.
- Brand sentiment related to storytelling and visual effectiveness.
- Performance of creative campaigns vs. conversion and awareness goals.
- Adoption and implementation of style guides across internal/external teams.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person