Marketing Executive

3 days ago

Teni, India Nalam Hospital Full time

**Hospital Marketing Manager** will be responsible for developing and executing comprehensive marketing strategies to increase patient footfalls and enhance the hospital's visibility in the community. This role requires strong communication skills, a presentable appearance, and the ability to effectively manage a marketing team while ensuring compliance with organizational policies.

**Key Responsibilities**:
**Develop and Implement Marketing Strategies**:
Create and execute innovative marketing strategies to increase patient footfalls and enhance the hospital's brand presence in the community.

**Outreach Programs**:
Plan and coordinate new outreach programs aimed at promoting hospital services and engaging with the local population.

**Social Media Marketing**
Ability to create content and work in coordination with designers to create catchy and effective social media content. Monitor social media content and apt reply to queries / comments on posts in social media essential.

**Budgeting and Planning**:
Prepare and manage the marketing budget, ensuring that all activities are cost-effective and provide maximum return on investment.

**Supervision of Marketing Team**:
Lead and supervise the marketing team, providing guidance and support to ensure the successful execution of marketing initiatives.

**Compliance and Documentation**:
Ensure all marketing activities comply with the hospital's policies and regulations. Maintain accurate records, including registers and Google Sheets, for all marketing activities.

**Performance Monitoring**:
Analyse the effectiveness of marketing strategies and campaigns, preparing monthly presentations on outcomes and adjustments needed for future initiatives.

**Public Relations**:
Foster strong relationships with other departments within the hospital to ensure cohesive communication and collaboration on marketing efforts.

**Community Engagement**:
Actively engage with the community to promote hospital services and build a positive public image.

**Required Skills and Qualifications**:
Education: Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field; Master’s degree preferred.

Experience: Minimum of 5 years of experience in marketing, preferably in a healthcare setting.

Communication Skills: Excellent verbal and written communication skills in English and Tamil, with the ability to present ideas clearly and persuasively.

Leadership Skills: Proven ability to lead and motivate a team, fostering a collaborative and productive work environment.

Analytical Skills: Strong analytical skills to assess marketing strategies and make data-driven decisions.

Technical Proficiency: Familiarity with digital marketing tools, social media platforms, and content management systems.

Organizational Skills: Exceptional organizational skills with the ability to manage multiple projects and deadlines.

**Working Conditions**:
Environment: Fast-paced hospital setting, requiring adaptability and responsiveness to changing needs.

Hours: May require extended hours, including evenings and weekends, depending on marketing initiatives.

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Commuter assistance
- Food provided

Schedule:

- Morning shift

Supplemental Pay:

- Commission pay
- Performance bonus

**Experience**:

- Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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