Content Writer

2 days ago

Gurugram Haryana, India Ocularity Analytics Full time

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build

Marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence. We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value system. We are committed

towards equity, inclusion and accessibility.

**Position Summary**

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

**Content Writer Roles and Responsibilities**
- Research and organize sources and information.
- Collaborate and brainstorm with the team for new strategies and ideas.
- Write well-researched and keyword-driven content to boost organic traffic.
- Create optimized, engaging title tags and Meta descriptions to increase click-through rate.
- Create clear and innovative headlines and body copy.
- Produce high-quality blog posts on industry-relevant topics and address user queries in detail.
- Assisting the marketing team in developing content for advertising campaigns.
- Creating compelling headlines and body copy that will capture the attention of the target audience
- Write a wide variety of topics for websites, blogs, social media, case studies, whitepapers, banners, etc.
- Create, execute, and maintain a content calendar.
- Ensure consistency in writing style, fonts, images, and tone.
- Collaborate with designers and developers to align written content with the brand.
- Edit and proofread content produced by other team members.

**Content Writer Qualification**:

- Proven experience as a Content Writer, Copywriter, or similar role.
- Bachelor’s degree in English, Journalism, or a related field.
- 1- 3 years of experience in content writing and editing.
- Solid understanding of SEO principles and content optimization techniques.
- A strong portfolio showcasing published articles and writing styles.
- Proficiency in MS Office.
- Excellent English writing and editing skills.
- Outstanding multi-tasking and communication skills.
- The ability to handle multiple projects concurrently.

Please contact:
Location: Udyog Vihar, Phase 4, Gurugram (Haryana)

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Morning shift

Application Question(s):

- How many years of experience you have ?
- Do you have an excellent communication and know how to use AI ?
- Do you have an understanding of digital marketing concepts like Performance Marketing, Website, Social Media?

Work Location: In person

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