Content & Brand Strategist

6 days ago

Aundh Pune Maharashtra, India ComputoVision Full time

**If you have any query, please feel free to contact us +91 96047 34304**

**Work Responsibilities**:

- Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
- Conducting market research and analysis to identify trends, competitive insights, and consumer behaviours that inform brand positioning.
- Defining brand elements, including brand architecture, messaging, value proposition, voice, and tone, to ensure consistency across all channels.
- Creating brand guidelines and standards to maintain brand integrity and coherence in visual and verbal communications.
- Monitoring and evaluating brand performance metrics and KPIs, adjusting strategies to optimise brand awareness and perception.
- Conduct brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
- Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
- Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
- Manage brand budgets and resources effectively to maximise ROI and achieve business objectives.
- Plan and execute brand activation campaigns, events, and sponsorships to enhance brand visibility and engagement.
- Monitor and analyse competitor branding strategies and market dynamics to identify growth opportunities.
- Present brand strategies, recommendations, and performance reports to senior management and stakeholders.
- Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

**Required skills and qualifications**:

- Bachelor’s degree in marketing, Communications, or a related field.
- Demonstrable experience as a Brand Strategist, Content Manager, or similar role with a minimum of 3 years in brand development and management.
- Familiarity with branding in Real Estate and global markets.
- Familiarity with branding tools and analytics software.
- Experience in developing and launching successful brand campaigns.
- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
- Ability to priorities and manage multiple projects and deadlines in a fast-paced environment.
- Should have Excellent communication skills in English, both written and verbal.

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹40,000.00 per month

**Benefits**:

- Commuter assistance
- Flexible schedule
- Health insurance
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Content strategy: 2 years (required)

**Language**:

- English (required)

Work Location: In person

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