Marketing & Digital Officer
2 weeks ago
Seeking a dynamic Marketing & Digital Officer responsible for developing and executing comprehensive digital marketing strategies. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital
**Responsibilities**:
Developing Go-to-market strategies for novel banking technologies and products.
Building and fine-tuning business model and metrics for increasing brand awareness and driving customer engagement.
End to end campaign execution, from strategy to implementation, optimization, reporting and analysis.
Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives.
Manage marketing campaigns across digital channels.
Work closely with management to set and manage monthly and yearly goals for profitable growth.
**Requirements**:
3+ years of experience in marketing, strategy and building a B2B technology brand from scratch.
Ability to mine data for opportunities and actionable insights that are not readily apparent.
Ability to build a robust tracking and organisation system for data-analytics and KPIs, and infuse a strong data-driven culture across teams.
Experience with building and maintaining a network across banks, other financial institutions and consultants.
Being a self-starter with strong work ethics.
Constant and proactive learner.
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